Milly Grace

Milly Grace, waterproof jewellery for everyday wear

Milly Grace is a British jewellery brand that presents itself as an alternative to pieces that require constant care. Its offering focuses on waterproof and tarnish-resistant items, designed to be worn in the shower, during exercise or while sleeping without needing to be removed. The company was founded in 2019 by Emily in her university room and, according to its account, has grown into a community of more than 96,000 women.

Collection: hoops, necklaces, bracelets and rings

The shop organises its range into several main categories. In earrings, the collection includes hoops, huggies, charm earrings, studs, cartilage clickers, earring charms, barbells and ear cuffs. In necklaces, it distinguishes chain necklaces, pendant necklaces and necklace charms. It also offers bracelets and rings, although with fewer references.

Featured products include the Gold Dome Huggies, the Gold Snake Chain Necklace, the Gold T-Bar Pendant Necklace, the Gold Ultimate Stacking Set, the Gold Zodiac Pendant Necklace, the Gold Ethereal Amazonite Charm Huggies, the Gold Ultimate Bangle, the Gold Ultimate Huggies 8mm, the Gold Ultimate Cartilage Clickers 6mm and the Gold Paperclip Necklace. Most of these pieces are available in gold and silver finishes.

Personalisation: Build Your Own and style quiz

The brand offers a personalisation system called Build Your Own, which allows customers to create charm necklaces from £48 and charm hoops from £28. The process consists of choosing a base, adding charms and setting the final price. In addition, the website includes a four-question quiz, lasting around 30 seconds, to recommend pieces based on the occasion or the recipient.

Gifts and shopping options

The site has a dedicated gifts section, with ideas such as e-gift cards, items under £50 and £75, gift sets and a selection of the most gifted items. A branded gift bag is also offered to present orders. The shop states free shipping on orders over £70 and same-day dispatch for orders placed before 3pm.

Guarantees and returns policy

Milly Grace states that its pieces are waterproof and come with a lifetime guarantee against colour loss, as well as a 30-day returns policy. These conditions are highlighted on the website as part of the brand's value proposition.

Presence and community

The company has more than 96,000 customers and an average rating of 4.9 out of 5 based on more than 3,200 reviews, according to the data shown on its own page. The brand collaborates with athletes and content creators, and encourages customers to tag their pieces on social media. Its headquarters are in Harrogate, United Kingdom.

Location and contact

Unit 23 Thirkill Park, Pannal, Harrogate HG3 1GQ · Email: hello@millygrace.co.uk