JOOLS by Jenny Brown

JOOLS by Jenny Brown: sterling silver and gold vermeil jewellery

JOOLS by Jenny Brown is a British jewellery brand founded in 2005 with the aim of meeting the demand for affordable yet high-quality lifestyle pieces. Its catalogue is built around sterling silver and gold vermeil, with cubic zirconia as the main stone. The company presents itself as a sterling silver jewellery brand designed in the United Kingdom.

The selection of materials is one of the cornerstones of its offering: the brand states that it works with AAA-grade stones chosen for their brilliance and clarity, and mounts each pendant on an Italian silver chain with a rhodium finish to achieve lasting shine and resistance to tarnishing. The brand also sells 18-karat gold vermeil pieces and a line of lab-grown diamonds.

Catalogue: earrings, necklaces, bracelets and rings

The range is organised into four main families — earrings, necklaces and pendants, bangles and bracelets, and rings — with subdivisions by style, collection and shape. Earring styles include studs, huggies and hoops, solitaires, drops, halos, pearls, pull-throughs and jackets and climbers. In necklaces and pendants, categories such as solitaire, halo, pearl, drop, tennis, line, bubble, colourmix, rose gold and Simply Silver recur, along with circle, heart, flower, star, round, square, teardrop, oval and swirl shapes.

Bracelets include tennis, line and exclusive styles, Italian silver mesh bracelets, Simply Silver bangles and sterling silver bangles with cubic zirconia. In rings, the catalogue distinguishes solitaire, eternity, bubble, halo, plain silver, plain gold, cocktail, engagement, gold vermeil with cubic zirconia and lab-grown diamond styles.

Named collections

The brand structures part of its offering into identifiable collections. The Bubble collection, described as its best-selling, brings together earrings, pendants, necklaces and bracelets. It is joined by the Yellow Gold, Cross, Bumble Bee, Simply Silver, Art Deco, Snowflake, North Star and Lab Grown Diamonds collections. There are also dedicated sections for bridal jewellery, engagement rings, anniversary gifts and friendship gifts.

Prices and site terms

The catalogue shows prices in pounds sterling, with examples ranging from £75 for small sterling silver earrings with cubic zirconia to £649 for a double-row sterling silver tennis bracelet with 14-karat cubic zirconia. The shop indicated a 20% discount with the code EXTRA20 and a 10% welcome promotion on the first order, as well as free delivery over £75 and free gift earrings with the first order. The website also advertised a prize draw for a yellow gold bracelet and earring set valued at over £500.

The company offers a 12-month warranty and shows a rating of 4.9 out of 5 on Trustpilot with more than 650 excellent reviews. The shop operates with currency selection, including GBP, EUR, USD and other international currencies.

Brand profile

JOOLS by Jenny Brown positions itself in the sterling silver jewellery segment with quality finishes and accessible prices, with an offering focused on timeless pieces and a strong presence of cubic zirconia as an alternative to natural diamonds. The brand combines British design with Italian silver chains and a rhodium finish, and has expanded its range to include lab-grown diamonds and 18-karat gold vermeil.

Location and contact

69 Wilmslow Road, Handforth, Wilmslow, England, GB · Phone: +44 1625 526 462 · Email: hello@joolsbyjennybrown.co.uk