Sigma Sports

Sigma Sports, cycling and multisport retailer in the United Kingdom

Sigma Sports is a British company dedicated to selling equipment for cycling, running and triathlon. Its activity combines an online store with several physical locations in England, and its catalogue ranges from complete bikes to components, technical clothing, footwear, sports nutrition and training accessories. The company presents itself as a premium retailer in the sector and ships to various European countries.

Bike catalogue and brands

The bike range includes road, gravel, triathlon, mountain, electric, folding, cyclocross, time trial, track and hybrid models. The site organises the catalogue by type of use and also by brands such as Specialized, Trek, Pinarello, Cervélo, Cannondale, Colnago, CUBE, Factor, Argon 18, Brompton, Cinelli and ENVE, among others. In addition to new bikes, the company sells a section of certified second-hand bikes under the Approved Used name.

Clothing, footwear and equipment

The clothing and equipment section is divided by gender and by discipline. It includes jerseys, shorts and bib shorts, thermal tights, jackets, gilets, windproofs, base layers, socks, skinsuits and casual clothing. In footwear, road, gravel and triathlon shoes are offered, as well as overshoes, cleats and insoles. Helmets are classified by use: road, gravel, time trial, commuter and mountain. There are also sunglasses, gloves, arm warmers, caps and other warm clothing. Among the clothing and accessory brands are Assos, Castelli, Rapha, Pas Normal Studios, MAAP, Q36.5, Universal Colours, Ale, Kask, MET, Oakley, Lake, QUOC, Shimano and Specialized.

Components, wheels and technology

The components section covers groupsets, chains, cassettes, bottom brackets, chainrings, cranks, derailleurs, electronic components, brakes, handlebars, stems, seatposts, saddles and pedals. In wheels and tyres, tyres, wheelsets, inner tubes, hubs, bearings, rims and spokes are listed. The company distributes brands such as Shimano, SRAM, Zipp, DT Swiss, ENVE, Continental, Roval, Scope, Selle Italia, LOOK, CeramicSpeed, Lezyne, Topeak and Bontrager. The technology section includes bike computers, sports watches, power meters, heart rate monitors, rearview radars, AI glasses, headphones and indoor training equipment such as turbo trainers and smart bikes. Leading brands in this area are Garmin, Wahoo, Tacx and Favero.

Running, triathlon and swimming

For running and triathlon, the catalogue includes shoes, training and competition clothing, triathlon suits, accessories such as bento boxes, hydration systems, laces, racebelts and specific glasses. In swimming, wetsuits, swimsuits, goggles and accessories are offered. The brands present in this category include 2XU, Adidas, BlueSeventy, Brooks, Castelli, Ciele, Compressport, Coros, HUUB, New Balance, On Running, Orca, Patagonia, XLAB and Zone3. Sports nutrition is organised into energy (gels, bars, drinks and chews), hydration, proteins and supplements, with brands such as Amacx, Clif Bar, Enervit, High5, Maurten, OTE, Precision Fuel & Hydration, SaltStick, Science in Sport, Styrkr, TORQ, truefuels and Veloforte.

Technical and advisory services

Sigma Sports offers maintenance and repair services, custom bike builds, bike fitting, bike buying consultation, bike insurance, finance and the Cycle to Work scheme. It also has a Reserve & Collect service and a warranty for new products, as well as a returns and exchanges policy. The company organises events and rides, and maintains a membership programme called Sigma+.

International presence and locations

The online store ships to numerous European countries, including Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Guernsey, Hungary, Iceland, Ireland, Italy, Jersey, Latvia, Liechtenstein, Lithuania, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Switzerland and United Kingdom. In the United Kingdom it has physical locations in Hampton Wick (London), Oakham (Midlands), Letchworth (Hertfordshire) and Wilmslow (Cheshire). The company allows you to select a preferred store to manage reservations and collections.

Editorial content and guides

The site publishes buying guides and technical articles on road, gravel and triathlon bikes, as well as component comparisons, size guides, maintenance and nutrition. It also includes a podcast and a news and reviews section. This content is complemented by a selection of featured products and seasonal new arrivals.