Elite Koi

Hand-selected Japanese koi in Grimsby

Elite Koi is a family-run koi carp business based in Grimsby, in North East Lincolnshire (UK). The company presents itself as a specialist in hand-selected Japanese koi, sourced from trusted breeders in Japan, and focuses its activity on pond hobbyists across the country. In addition to its physical shop, it runs an online store with nationwide UK delivery.

Koi and supplies catalogue

The shop's catalogue combines live specimens with pond maintenance products. Among the koi listed are varieties such as Chagoi, Mukashi Ogon and Shiro Utsuri, with details of size, age category (Nisai, Tosai) and breeder of origin, such as Tanaka, Maruhiro or Ogata. Prices visible at the time of review ranged from £95 to £425 per specimen.

The supplies range is organised into several families:

• Koi food, with brands such as Hikari, Saki Hikari, Takazumi, KIYOMIZU, Evolution Aqua, Aqua Source, PRO-LINE AQUA and FD Koi Food.
• Treatments and water care: koi treatments, additives, conditioners, water tests and HANNA professional testing equipment.
• Filtration and circulation: filters, pumps, aeration, heaters, UV clarifiers, filter media and automatic feeders.
• Auxiliary equipment: nets and socks, koi bowls, microscopes, pipework and fittings, switch boxes, glues and sealants.
• Pond construction and various accessories.

Live auctions and community

The company holds weekly live auctions where it showcases hand-selected Japanese koi, answers questions and helps customers choose specimens suited to their pond. According to the information published, two auctions are usually scheduled per week, one of them closing on Thursday evenings. These sessions are designed as an interactive space to learn about Japanese koi and become part of the shop's community.

Elite Koi also runs a customer club, the Elite Club, with its own registration, and publishes educational content in blog and video format, including the Elite Koi Living series and the Elite Koi Learning Academy, focused on feeding, growth and filtration.

Visits to the Grimsby shop

As well as selling online, the company welcomes visits to its Grimsby shop. It recommends booking an appointment in advance and contacting before travelling to ensure staff are available. The published opening hours are Monday, Tuesday, Thursday, Friday and Saturday from 10:00 to 16:30, Sunday from 11:00 to 15:00, and closed on Wednesdays.

Profile and background

The company describes itself as a family business with experience in the sector, with customer service at the heart of its presentation. After a period of pause, according to its own blog, it resumed activity with new Japanese koi, live content and new educational series. It is registered in the UK with number 10317781.

Location and contact

Heritage House, Armstrong Street, Grimsby, North East Lincolnshire, DN31 1FQ · Phone: 07561804263 · Email: info@elitekoi.co.uk