Pure Choice Water Treatment

Pure Choice Water Treatment: water softeners and water filtration in the South West of England

Pure Choice Water Treatment is an independent water treatment company based in Glastonbury (Somerset, United Kingdom). It presents itself as a specialist in the sale, professional installation and repair of water softeners and drinking water filtration systems, for both private homes and businesses. The firm states it has over 45 years of experience in the sector and operates under the company name Pure Choice Ltd., registered in England and Wales.

Independent advice and distributed brands

The company emphasises its independence: it is not tied to a single manufacturer and states that it recommends the system that best suits local water hardness, budget and each customer's needs. Among the water softener brands it sells are Hague, Kinetico and H2 Optimo. In addition to water softening equipment, its catalogue includes drinking water filters and taps and tap systems, including Quooker tap systems.

Products and solutions for the home

• Water softeners: aimed at eliminating limescale in the home, protecting appliances and reducing energy consumption, with benefits the company associates with softer skin and smoother hair.
• Drinking water filters: kitchen filtration systems designed to guarantee a continuous supply of clean, great-tasting water.
• Filtered taps: instant boiling water taps, sparkling water, chilled filtered water and 3-way taps.
• Water softener salt: a maintenance product included in its catalogue.

Coverage area

The company serves customers in Bristol, Bath, Somerset, Dorset, Gloucestershire, Wiltshire, Avon and Swindon, with a stated presence in the South West of the United Kingdom and nearby areas. Its activity covers the supply, installation and servicing of the equipment it sells.

Profile and recognition

Pure Choice describes itself as an approved member since 2013 and has accumulated more than 460 customer reviews, which highlight a professional and friendly service, competitive prices and quality products. The firm also presents itself as a certified and impartial water treatment specialist, subject to strict quality and service standards.

Informative content on water hardness

The company's website includes articles on problems caused by limescale, such as damage to appliances, limescale build-up, clogged pipes and effects on skin and hair. It also publishes content on the taste of tap water in the United Kingdom and on the cost of water hardness in British homes, where it notes that more than 60% of homes are located in hard or very hard water areas.

Location and contact

The Old Stores, Shapwick Road, Westhay, Glastonbury, BA6 9TU · Phone: 0800 068 1857 · Email: info@purechoice.co.uk · Hours: Monday to Friday: 09:00-17:00