Direct Flooring

Direct Flooring, flooring retailer with thirteen stores in Scotland

Direct Flooring is a specialist flooring retailer that began trading in March 2001 with two stores in Glasgow. The company presents itself as Scotland's largest independent flooring retailer, with thirteen stores across the country and plans to open more. Its catalogue covers laminate, vinyl, solid wood and engineered wood, as well as wall panels and installation accessories.

The company operates under the legal name Manorgate Limited, trading as Direct Flooring. It acts as a credit broker authorised and regulated by the UK Financial Conduct Authority, with finance provided by Novuna Personal Finance, a trading style of Mitsubishi HC Capital UK PLC.

Flooring and wall panel catalogue

The range is organised into several product families. Laminate includes references from brands such as Falquon, Kronotex, Swiss Krono, Krono Original and Egger, with collections such as Kronospan Original Mega Plus and Kronotex 6 mm Basic. Tile, herringbone and plank formats with V-groove are available, in thicknesses of 8, 10 and 12 mm, with high gloss, matt, classic and modern finishes, and light, dark, grey and oak tones.

Vinyl and SPC include waterproof options such as BinylPro, Egger, Classen, Republic SPC and the Crocodile range from Republic, as well as luxury LVT flooring from Falquon Exclusive Surfaces. Engineered wood is offered in species such as oak, walnut and acacia, in plank and herringbone formats, with matt, oiled, waxed and oiled, brushed and oiled, and UV lacquer finishes. Solid wood includes the Junckers brand and species such as oak, acacia and merbau/mahogany, with brushed and oiled, UV lacquer and prefinished finishes.

Kronowall 3D wall panels are available in various colours, heat resistant and easy to maintain, designed for feature walls. The accessories section includes brands such as Unika and Dural, with profiles and door thresholds, transition bars, skirting and beading, and underlay in light, dark, white and grey tones.

Brands and selection criteria

The catalogue is organised by brands, species and wood effects, styles and patterns, finishes, rooms and price ranges. Among the brands distributed are Falquon, Kronotex, Swiss Krono, Krono Original, Egger, Kronospan, Classen, Republic SPC, BML Luxury Vinyl, Junckers, Unika and Dural. Searches can be filtered by rooms such as kitchen, bathroom, bedroom, living room or dining room, and by price ranges from £15-£30 per square metre to over £60 per square metre depending on the category.

Services and purchase conditions

The company offers telephone customer service, next-day delivery, click and collect and manufacturer guarantee. It also has a price promise. Finance is arranged through Novuna Personal Finance, subject to status and affordability.

The website includes a store finder, guides and an FAQ section. The company states that it is renovating its stores, which now have seating areas and offer free tea, coffee and soft drinks for children.

Presence and communication

Direct Flooring has run radio advertising campaigns in the UK with actor Julian Clary and other celebrity guests. The company maintains an online store with a product catalogue, prices and stock availability.