Yü Energy

Yü Energy, gas and electricity supplier for businesses in the UK

Yü Energy is an independent energy supplier based in the UK that focuses on supplying electricity and gas to businesses. The company is part of Yü Group PLC and serves more than 50,000 locations in the country, according to its own presentation. Its offering is built around fixed contracts and a model the company describes as "Yütility simplicity", aimed at reducing the time and cost of energy management for its customers.

Origin and trajectory

The company was founded in 2014 by Bobby Kalar, its current CEO, based on his experience as a care home owner and his dissatisfaction with the service and prices of his previous supplier. That same year the company floated on the AIM of the London Stock Exchange to finance its growth. In 2016 it was recognised as service provider of the year at the British Small Business Awards. In 2020 it launched its Pure Green Energy tariff, with 100% renewable electricity traceable to its source, and acquired 4,000 business customers from Bristol Energy. In 2021, after being appointed supplier of last resort by Ofgem, it took on more than 8,000 Ampower customers.

Electricity and gas supply

The company's catalogue includes electricity and gas for businesses, with fixed-price plans and various contract lengths. The company states it covers both new supplies and large-scale commercial projects. Its products include multi-fuel tariffs that combine gas and electricity, and a Flex Energy tariff. For customers with annual electricity consumption of up to 100,000 kWh or gas up to 293,000 kWh, the website offers quotes for small businesses; above those thresholds, it handles bespoke quotes. The company also supplies SMETS2 smart meters and new connections services.

Renewable and low-emission options

Yü Energy offers green energy plans for businesses. Its Pure Green Electricity tariff is REGO-backed and sources electricity from wind farms, solar and other sustainable generators, according to the company's information. It also has a carbon neutral gas plan, aimed at supporting the transition to net zero. The company indicates that its standard electricity products use energy generated from various sources and refers to its fuel mix disclosure.

Management and analysis services

In addition to supply, the company groups under the heading of energy solutions services such as Yü Analytics, energy management and a free diagnostic tool (Energy Health Check) that compares a company's consumption with that of others in its sector. The website also allows managing renewals, changes of tenancy, submitting meter readings and comparing tariffs.

Customers and service channels

The company segments its offering by size and type of customer: micro businesses, small businesses, large businesses, public sector, new connections and energy brokers, as well as various industrial sectors. It serves its customers by phone and via callback request, and offers a registered account area. The company states a 4-star rating on Trustpilot and claims to have reduced the electricity bill of some customers, according to testimonials on its website.

Risk management and corporate structure

Yü Energy indicates that it hedges its gas and electricity contracts forward for up to three years to protect against variations in the wholesale cost of energy. As part of Yü Group PLC, the company combines, according to its description, the strength of a listed company with the service approach of an independent supplier. Its offering includes a multi-utility discount for customers who transfer two or more supplies to the company.

Location and contact

Phone: 0115 975 8258