Westwing

Westwing, online store for furniture and home décor

Westwing is an e-commerce company specialising in home furnishings and décor, operating in 26 European countries. Founded in 2011, it presents itself as a premium destination for design lovers, with an offering that combines third-party brands and its own product line, Westwing Collection. The company has been listed on the Frankfurt Stock Exchange since 2018.

Its business model is structured across several channels: the online shop, daily retail campaigns with carefully curated themes, physical stores, partner channels and services for both individuals and businesses. The company states that around 80% of its orders come from repeat customers.

Product catalogue and categories

Westwing's offering spans a wide range of home categories. The catalogue includes furniture, storage, accessories, lighting, rugs, textiles, tableware, kitchen and kids' items, as well as a gifts section and a deals section. Among the products featured on the site are a handmade decorative marble bowl Santorini, Ø 18 cm, a round dining table Neil with glass top in various sizes, a set of two decorative bowls Celona and a wall lamp Atlanta.

The company combines external design brands with its own collection. The site mentions collaborations and campaigns with names such as Gubi, Serax and designer Saskia Diez, as well as a selection of Danish design icons.

Westwing Collection and associated brands

Westwing Collection is the company's own product line. According to corporate data, in 2025 it accounted for 63% of orders. The company has an in-house design team dedicated to developing this collection, which is presented as offering thoughtful design, good quality and affordable prices.

In addition to its own brand, Westwing works with established international brands and emerging labels to create a premium product selection.

Retail campaigns and editorial content

Westwing's commercial model includes daily retail campaigns with carefully curated themes, distributed through its newsletter, websites and apps. The company produces around 10,000 pieces of content in-house each year, published on its platforms and social media, with formats such as homestories, which showcase inspirational homes and allow shoppers to buy the products featured in them.

The site also offers an advent calendar for design fans and sections for inspiration and new arrivals.

Interior design service

Westwing Design Service is the company's interior design advisory service. It includes a free consultation with Westwing designers to create a bespoke 360° room concept. The service is presented as flexible and structured across several tiers, with personalised interior concepts and styling advice. The company also offers this type of solution to commercial clients through Westwing Business, its B2B service, which combines digital project planning with professional support, delivery and assembly.

Physical stores and delivery service

In addition to its online operation, Westwing has physical stores where it presents curated design installations, styling advice and exclusive events, with the aim of making its products tangible and bringing the brand closer to the public. The company also has its own delivery service that manages the arrival of orders at the customer's home, with careful handling and an option for professional installation for large furniture items.

Corporate data and team

Westwing was founded in 2011 by Delia Lachance, Stefan Smalla and co-founders Tim Schäfer, Matthias Siepe and Georg Biersack. Delia Lachance, who comes from the publishing world — she worked at ELLE magazine and ELLE Decoration Germany — holds the position of founder and chief creative advisor. The management board consists of Andreas Hoerning as CEO and Sebastian Westrich as CFO. Hoerning was previously commercial director and founder of Westwing Collection, and before that worked at Boston Consulting Group; Westrich has experience in e-commerce and finance at Hubert Burda Media, Cyberport and Burda Digital.

Among the figures the company makes public are an average basket size of €235 in 2025, 2.2 million orders in that same year and a 63% share corresponding to Westwing Collection. The company states that around 80% of its orders come from loyal customers who repeat purchases.

Customer service and warranty

The site offers a help section with order tracking, returns management and information on delivery times. The company indicates a 10-year commercial warranty on its products and publishes care guides for them. Customer service is available by email and phone.