Hug Rug

Hug Rug, washable rugs and doormats made in Britain

Hug Rug is a home textile accessories brand focused on washable rugs, doormats, runners and bath mats. The company presents itself as the creator of the original washable rug and is part of Phoenox Textiles, a British family textile group with over seventy years of activity in the UK market. Most of its production takes place in the United Kingdom, in a factory located in Yorkshire.

Catalog: doormats, rugs, runners and bath mats

The range is organised by product type and can be filtered by size, material and style. In doormats, it distinguishes between indoor and outdoor models, and between Hug Rug doormats, cotton, coir and washable doormats. In rugs, it offers small, medium, large, extra-large and circular formats, with materials such as wool, viscose, sisal, sheepskin, jute, recycled PET, polypropylene and recycled nylon. Runners are grouped by length (up to 150 cm, 160 to 200 cm and 210 to 300 cm) and by material, including washable, wool, sisal, jute, shaggy, cotton and recycled nylon. Bath mats are made from recycled cotton, bamboo, recycled PET and recycled polyester.

Available styles span modern, floral, plain, geometric, traditional, abstract, striped, animal and nature designs, plus a charity line and a specific pet range. The shop also allows searching by colour and by room: bathroom, bedroom, hallway, living room, kitchen, conservatory and outdoor.

Collaborations with British brands and designers

Hug Rug sells collections developed with other firms and designers. The site mentions collaborations with Graham & Brown, Herdy, Highgrove by Sanderson, Livingetc, Morris & Co., Sally Swannell, Scion and Sophie Allport. Some of these series combine classic British designs with Hug Rug's outdoor technology, while others are aimed at everyday family life. The collection with Graham & Brown is presented as the union of two British brands, and the collaboration with Highgrove by Sanderson was announced as an upcoming launch with a waiting list.

Production and environmental approach

The company links its activity to sustainability criteria and provides specific figures on the recycled material it uses: 4.8 million recycled cotton garments per year, 11.4 million recycled plastic bottles per year and 147 tonnes of industrial plastic waste per year. It notes that these figures are part of its environmental impact approach, along with charitable donations and the effect of its Yorkshire factory on the local community. The firm states that it reviews and develops its processes with the aim of improving its environmental impact every year.

Family history: from Phoenox Textiles to Hug Rug

The company's industrial history dates back to 1954, when Jack Mosley, a local weaver, founded Phoenox Textiles. It began by making fabrics for bus seats and traditional hearth rugs from wool, acrylic and Lancashire cotton. His son David took over production, new product development and securing contracts. The company grew from ten employees to more than two hundred across two locations, and is currently managed by the third generation of the family, Adrian, Charles and Liz Mosley, with the recent addition of the fourth generation. Hug Rug was born within this textile group to sell directly products with a natural and sustainable focus.

Purchase, shipping and guarantee

The online shop offers free shipping on orders over £75, subject to certain conditions, and a 14-day cancellation period. Collaboration products are not eligible for discounts. In-stock items are dispatched within three to five working days, and some sizes are handled as pre-order with usual availability of three to five days. The brand applies a five-year guarantee to Hug Rug products and presents itself as a British manufacturer established since 1954. The site also shows over 14,000 five-star reviews on Trustpilot.

Location and contact

Phone: 01484 959 301 · Email: info@hugrug.co.uk