Bed Factory Direct

Bed Factory Direct: bed manufacturing and direct sales in the UK

Bed Factory Direct is a British manufacturer and retailer of beds, mattresses and headboards that has been operating for over 35 years. The company handcrafts every item in its own UK factory and sells directly to the customer, without intermediaries. According to its presentation, it has over 500,000 satisfied customers and offers free shipping on most orders, with next-day delivery options on certain products.

Beds and bases catalogue

The bed range is organised by sizes, types and materials. Standard sizes such as small single, single, small double, double, king size and super king are available, as well as special formats like emperor, Caesar and custom-sized beds. By type, the offer includes divan beds, ottoman beds, bed frames, divan bed bases, storage beds, TV beds, sofa beds, adjustable beds, bunk beds, guest beds, kids beds and day beds. In terms of materials, wooden, leather and fabric, and metal beds are sold. The company also groups products into promotional packs under the name Star Buy Bundles.

Mattresses: types, firmness and technologies

The mattress section covers sizes ranging from small single to super king, including super king zip & link, 7ft emperor, 8ft Caesar and custom sizes. By technology, the catalogue distinguishes between memory foam mattresses, pocket spring mattresses, orthopaedic mattresses, hybrid mattresses, latex mattresses, rolled up mattresses, pillow top mattresses, adjustable mattresses and open coil mattresses. Next-day delivery mattresses, kids mattresses and hotel mattresses are also offered. Firmness is classified as firm, medium firm, medium, medium soft and soft.

Headboards and furniture

Headboards are grouped by size (from single to emperor, Caesar and custom), by type (upholstered, leather, velvet, floor standing, wooden and metal) and by colour (grey, blue, cream, pink, green, black, brown and silver). Complementary furniture includes wardrobes, bedside tables, chests of drawers, blanket boxes, dressing tables, cabinets, chairs and desks, with wooden or high gloss finishes.

Brands stocked

Alongside its own lines Bed Factory Direct and Bed Factory Frames, the company sells brands such as Birlea, Breasley, GFW, Harrison Spinks, Hibernation, Hypnos, Kaydian, Komfi, Lancashire Bed Company, Limelight, Luminosa Living, Majesty & Jewel, Millbrook, Motion Dream, Nectar, Relyon, Rest Assured, Sealy, Serenity, Silentnight, Sleepeezee, Sleepshaper, SleepSoul, Staingard, Titan, Urban Slumber and Vitality.

Buying services and customer care

The shop offers free fabric samples: customers can request six samples to check the match with their room. It has 0% finance and a buy now, pay later option. The company also handles business orders. Its commercial commitments include simplified returns and a price match guarantee. The website includes sections for clearance products, ex display items and a pillows and bedding category with mattress protectors, toppers, duvets, duvet covers and bed and mattress fragrances.

Reference catalogue prices

The catalogue showed starting prices for different categories: divan beds from £199, wooden beds from £119, ottoman beds from £179, kids beds from £109, pocket sprung mattresses from £99, memory foam mattresses from £99 and upholstered headboards from £39. Some featured products included discounts, such as the Parker ottoman bed frame in grey velvet with lift-up opening, the Serenity Essential divan bed with two drawers and headboard, or the Natural 6000 Pocket Egyptian Cotton mattress.