Taja

Taja, online Asian supermarket with delivery in East London

Taja is an online South Asian grocery service that sells fresh produce, halal meat, spices, and everyday essentials with home delivery. The company presents itself as a halal Asian supermarket with thousands of products and a price-match policy, and operates on a pre-order basis with delivery on scheduled days.

South Asian grocery catalogue

The range is organised into major sections. Fresh produce includes vegetables, fruits, and fresh herbs and leaves. The rice, grains, and flours section includes rice, lentils and pulses, flours, and grains. Spices and seasonings cover whole spices, ground spices, spice mixes and masalas, salt, pepper and seasoning, and marinades and pastes.

Oils and ghee include mustard oil, sunflower and vegetable oil, coconut oil, desi ghee, and olive oil. The dairy and alternatives section includes milk, powdered milk, yogurt and dahi, paneer and cheese, butter and cream, and plant-based milk.

Halal meat, frozen foods, and pantry

The company sells meat, fish, and poultry, with fresh chicken, fresh lamb and mutton, fresh beef, and fresh fish. Frozen foods include frozen vegetables, frozen snacks and appetisers, frozen roti, paratha and naan, and frozen fish and seafood.

The pantry includes instant noodles, jams, honey and spreads, sugar and sweeteners, noodles and vermicelli, savoury snacks, nuts and seeds, biscuits, sweets and confectionery, and crisps and masala chips. Beverages include tea and masala chai, coffee, soft drinks, lassi and buttermilk, juices, and still water.

The catalogue is completed with pickles, chutneys, cooking pastes, sauces, vinegar and cooking ingredients; canned and packaged goods such as tinned pulses and beans, coconut milk, and ready-to-eat meals; bakery and breads such as roti and chapati, paratha and naan, buns and pav, and cakes and pastries.

Household, cleaning, and personal care

In addition to food, Taja sells cleaning and household items: toilet paper and tissues, kitchen household products, laundry, dishwashing, household cleaners, cleaning supplies, toilet and bathroom items, bin bags and food storage, and air fresheners. Health and beauty includes Ayurvedic and herbal products, and hair oils and henna.

Brands and featured products

Among the brands the store highlights are Rajah, TRS, Tilda, Elephant Atta, and Patak's. The catalogue shows products such as KTC Extended Life Vegetable Oil in a 5-litre format, Highland Still Water in a pack of six 1.5-litre bottles, TRS ginger and garlic paste, Rajah ground turmeric, Rajah bay leaves, Ahmed mango pickle, TRS split red lentils, green chillies, Khanum pure butter ghee, Rajah chilli powder, Elephant Atta Medium flour, and Laila basmati rice. Organic honey, Rooh Afza, Nido powdered milk, Salaam Cola soft drink, vegetable oil, Mr Naga, Elephant Atta paratha, and spicy chicken bites also appear.

Pre-order delivery in East London and Essex

The company delivers to the London boroughs of Tower Hamlets, Newham, Waltham Forest, Redbridge, Barking & Dagenham, and Havering, as well as Thurrock. The service currently operates on a pre-order basis, with deliveries on specific scheduled days; available dates are shown at checkout. All orders are delivered by Taja's own drivers. Delivery is free on orders over £100.

Product sourcing and halal certification

According to the store's information, products come from selected suppliers to guarantee freshness and quality, and a wide range of clearly labelled halal-certified items is offered.