Quorn

Quorn: meat-free plant protein for everyday eating

Quorn is a UK company dedicated to making vegetarian and vegan products that replace meat. Its activity focuses on a range of formats including mince, nuggets, sausages, fillets, escalopes, burgers, meatballs, breaded items, ready meals and snacks, among others. The company presents itself as a brand that aims to make meat-free eating easier through a broad and accessible range.

Mycoprotein as the base of the range

Quorn's distinguishing feature is mycoprotein, a naturally occurring protein that the company uses in all its products. According to its own presentation, this protein is good for health and for the planet. The company structures its proposition around three pillars: taste, health and sustainability, and states that mycoprotein is a protein superfood that makes it possible to create tasty meat-free dishes.

Catalogue of meat-free products

Quorn's range is organised into several categories. The most notable products include the following:

• Mince and meatballs, including gluten-free versions.
• Nuggets, escalopes, fillets and pieces.
• Sausages, including cocktail sausages.
• Burgers and crispy breaded items.
• Ready meals, pies and pastries.
• Appetisers and snacks.
• Picnic eggs and protein bites.
• Chilled and frozen products.
• Takeaway range and vegan and vegetarian options.

The company also sells big bags and a takeaway food line. Some of the best-selling products highlighted on the website are cocktail sausages, crispy nuggets, escalopes, mince, pieces, picnic eggs and protein bites.

Recipes and culinary uses

Quorn maintains a recipes section organised by product, cuisine, season, dish and occasion. The recipes cover African, Asian, British, Caribbean, Chinese, French, fusion, Greek, Indian, Italian, Japanese, Korean, Mediterranean, Mexican and Middle Eastern cuisines, among others. They are also grouped by seasons such as summer, autumn, Christmas, Halloween, Thanksgiving or picnic, and by dish types such as air fryer, burgers, curry, pasta, pizza, salads, soups or tapas. Some recipes include nutritional information, such as calories per serving.

History and corporate approach

The company traces its origins to the 1960s, when one man conceived the vision of protecting the planet. According to its account, that was the start of a mission that led to a revolution in the way we eat. Quorn states that its mission is for more people to adopt vegetarian and vegan meals, and that its products contribute to healthy meat-free eating for people and the planet. The company also declares that its products contain no artificial ingredients, are high in protein and fibre, low in saturated fat and gluten-free, and that some cook in just ten minutes.

Distribution and presence

Quorn distributes its products through UK supermarkets. The website mentions Asda, Coop, Morrisons, Sainsbury's, Tesco and Waitrose as points of sale. The company also offers information on where to buy and on options for eating out. It also has sections aimed at healthcare professionals and foodservice.

Contact and customer service

The company provides a customer service phone number and an email address for enquiries. Its telephone service hours are Monday to Friday, 8:30 to 17:00. The website also includes a media centre and a news section.