Cow & Gate

Cow & Gate, infant nutrition and support for families

Cow & Gate is an infant nutrition brand that, according to its own presentation, has over 100 years of experience feeding babies. Its activity combines the marketing of milks and foods for different stages of growth with a support service for families through the C&G baby club, a platform that brings together specialised information and online support available 24 hours a day, 7 days a week.

Milks and foods by stage

The product catalogue is organised into two main groups. In the milks section, the brand distinguishes formulas from birth, from 6 months and from 12 months, and also includes specific milks for reflux and colic, as well as ready-to-drink milks. In the foods section, the range is segmented by age: from 6 months, from 7 months, from 10 months and from 12 months. The website also includes a notice about product changes planned for 2025 and an update regarding a product recall and its availability.

Support with baby feeding

The platform devotes an extensive section to feeding problems and issues related to baby weight, reflux, colic and possetting. It also covers breastfeeding, with content on its benefits, expressing and storing breast milk, practical tips, baby biting nipples and sore or cracked nipples, plus a guide to breastfeeding positions.

In the area of bottle-feeding, it explains how to prepare formula, how to switch from breast to bottle, changing to different formulas, making formula without tap water, how to safely store formula milk and how to sterilise my baby's bottle. It also covers breastfeeding vs bottle-feeding, bottle-feeding equipment, combi feeding: mixing breastmilk & formula, bottle-feeding in hospital and how to dream feed.

The introduction of solid foods

The brand offers a free 5-step weaning plan and content on reducing milk feeds, baby food recipes for weaning, common weaning problems, storing weaning foods and guidelines by age: at around 6 months, from 7+ months and from 10+ months. It also addresses foods to include and avoid, vegan vegetarian weaning, night weaning and how much and how often should I bottle-feed my baby.

Pregnancy, postpartum and baby development

The content extends to pregnancy with week-by-week monitoring, from week 1 to 40, and with health and well-being topics such as monitoring baby kicks & foetal movements, cystitis and UTIs in pregnancy, spotting, bleeding, and discharge in pregnancy, morning sickness, weight gain during pregnancy, antenatal classes, pregnancy scans, dizziness in pregnancy, piles (hemorrhoids) in pregnancy, swelling in pregnancy (edema), pelvic pain in pregnancy and sore breasts in pregnancy. It also covers preparing for labour and birth health, with information on Braxton Hicks, how to induce labour, signs of labour, stages of labour, when to go to hospital, birth plan, types of birth, pain relief in labour, caesarean section (C-section) guide and overdue babies in pregnancy.

In diet & nutrition during pregnancy, it covers pregnancy cravings, foods to avoid during pregnancy, recipes, pregnancy vitamins and supplements and vitamin K during pregnancy. The postpartum section includes advice on stitches after birth, getting back into shape, advice for partners and second baby. On newborns and babies, it addresses baby health, a baby symptom checker, baby poo guide, feeding problems and allergies, cow's milk allergy & lactose intolerance, baby development by month, constipation, routines, bath time, nappy changing and premature babies. For toddlers, it offers information on development stages, travelling abroad, potty training, tantrums, feeding for fussy eaters, iron-rich foods, first birthday party food, a balanced diet and the importance of nutrients such as iron, calcium, vitamins A, C and D and omega 3 and 6 fatty acids.

The parents' club

The C&G baby club functions as a registration space where users create an account with email and password. The platform states that the email is used to create the account and recognise the user in its contacts, and that it may be used to cross-reference data for research purposes. Registration allows users to receive information about products, offers and news tailored to their interests, as well as advice and information on infant feeding, including for babies under 6 months, for which express consent is requested. The website mentions the possibility of entering a £100 prize draw and receiving offers and competitions by email.