MyFlowers

MyFlowers, fresh flower delivery across the UK

MyFlowers is an online florist operating in the UK, focusing on delivering fresh flower bouquets, with particular attention to hand-tied rose bouquets. The company states that it delivers nationwide, to cities, towns and villages, and offers free shipping on certain orders. Its website shows a same-day and next-day delivery service, with time slots from three hours, and the company itself claims that 95–97% of its deliveries arrive on time.

Customisable rose bouquets

The catalogue highlights customisable rose bouquets: customers choose the bouquet size, colour and number of stems. Colour options include red, white, pink, hot pink and a mix of white and red, and available sizes are compact, classic and grand. Bouquets are offered in quantities of 20, 30, 50 and 100 roses, with starting prices ranging from £29.90 for the 20-rose bouquet to £69.90 for the 100-rose bouquet. The website also indicated reduced prices for subscription orders and the option to add a free vase.

Flowers, add-ons and subscription

In addition to rose bouquets, the shop organises its range by flower type, colour, occasion, recipient, price and bouquet style. Varieties include roses, alstroemeria, gypsophila, carnations, spray roses, lilies, lisianthus, sunflowers, hydrangeas, chamomile, chrysanthemums, germini, iris and peonies. Bouquets are classified by price ranges: under £30, between £30 and £60, and over £60. It also offers hand-tied bouquets and letterbox flowers, and an add-ons section including chocolate, soft toys, biscuits, vases, dried and artificial flowers, candles, balloons and bundled sets, as well as gift hampers.

The company also sells a subscription called MyFlowers Club, with the first month free, free next-day delivery in the UK and a new bouquet every day for £9.90. The website mentions a referral programme that gives £20 credit to the person who invites a friend and 20% off to the friend.

Occasions and recipients

The range is organised around occasions such as Mother's Day, anniversaries, apologies, new baby, birthdays, congratulations, friendship, get well soon, good luck, new home, wedding, romantic surprise, thank you, sympathy, retirement, Valentine's Day, Christmas and funeral. Bouquets can be addressed to wife, partner, him, her, mum, friends, colleagues or relatives.

Delivery commitment and customer service

The company offers a guarantee whereby, if the bouquet arrives with problems or disappoints the recipient, it is replaced free of charge or the amount is refunded to the MyFlowers account for future purchases. Before the bouquet is dispatched, a photo is sent to the customer so they can see it and, if necessary, adjust it. The website allows customers to check delivery availability by postcode and shows the earliest available time slot for the address entered.

Nationwide coverage and reviews

MyFlowers states that it delivers in England, Scotland and Wales, and cites as examples of cities with the most deliveries Birmingham, Liverpool, Leeds, Bristol, Leicester and Sheffield in England; Glasgow, Edinburgh, Aberdeen, Dundee, Dunfermline and Perth in Scotland; and Cardiff, Swansea, Newport, Wrexham, Bangor and St Asaph in Wales. The company stresses that these are only examples and that it covers the entire UK, including towns and villages. At the time of analysis, the website showed a rating of 4.9 stars based on 1,045 Google Reviews, with testimonials highlighting the speed of delivery, the presentation of the bouquet and the quality of the flowers.