Delightful Flora

Online florist with UK-wide delivery

Delightful Flora is a florist that operates exclusively online and delivers its products throughout the UK. The company presents itself as an independent business, not part of any florist network, and states that it handles all orders directly. Its catalogue is organised around hand-tied bouquets, gift extras and greeting cards.

Bouquets and flowers by occasion

The flower catalogue is structured by occasion, product and sentiment. Available categories include birthday, anniversary, thank you, sympathy, congratulations, new baby, get well, Valentine's Day, Mother's Day, Christmas flowers and messages of apology or love. The roses section is a category in its own right, with specific bouquets of red roses, pink roses, white roses and mixed combinations.

The range includes bouquets such as Splendor, Lollipop Star, Elegance, Fragrant Star, Charm, Brilliant Blooms, Embrace, Floral Embrace, White Roses, 12 Beautiful Pink Roses, Celebration, Cherished Pink, Lovely Lemon, Sun Delight, Sunshine Gold, Pink Candy, Red Blush, Pink Jewel, Red Sun, Red & White Roses, Pink & Red Deluxe, Red & Pink Delight, Princess Gerbera, Wonderful, White Elegance, Yellow Gold Roses, Warm Sunset, Yellow Star, 12 Beautiful Mixed Roses, Yellow Blush, Pink Crystal, Pink & White Roses, Delightful, Special Rose and Lily, 12 Luxury Pink Roses, Luxury Princess, 12 Blush Roses, Vibrant Bouquet Delight, Pretty Scented Roses & Freesias, Pink Classic, Orange Burst, Golden Cream, Golden Sunshine, White Petite, Emporium, Red Rapture and Strawberry Sundae, among others.

Gifts and extras

In addition to flowers, the shop sells balloons, chocolates, mugs and soft toys, and offers packs combining a bouquet and a birthday balloon. It also has personalised greeting cards for £4.99, with designs for Valentine's Day, get well, thank you, birthday, anniversary, sympathy, congratulations, new baby, new job, retirement, divorce and new home, among other occasions.

Subscriptions and informative content

The site includes a subscriptions category and sections with practical information on flower care, refund policy, delivery information and FAQs. The company invites customers to subscribe to its email newsletter to receive special promotions.

Catalogue prices and promotions

The catalogue reviewed showed discounts of up to 60% on bouquets, with reduced prices that in several cases started at £14.99 and were around £19.99 for most premium bouquets. The company advertised free UK delivery and described its offering as one of the most affordable options for buying flowers online.