123 Flowers

123 Flowers: online florist with free UK delivery

123 Flowers is a florist that operates exclusively online and focuses on selling and delivering flowers to homes across the UK. Its proposition is built on free delivery as standard, the option to receive orders the next day and a delivery network covering both major cities and rural areas. The company states that the price shown on the website is the final price, with no added delivery charges.

Range of flowers, plants and gifts

The range is organised into several categories: next-day flowers, bouquets under £20, flower and teddy gift sets, date night flowers, letterbox flowers, plants and subscriptions. Occasions covered include birthdays, anniversaries, thank yous, sympathy, new baby, get well soon, Valentine's Day and Christmas.

As well as bouquets, the shop offers gift hampers, flower boxes with a card, flowers with chocolates, flowers with Moët, flowers with fizz and Christmas hampers. It also sells plants and plant gifts, and has an international delivery line for flowers and Christmas hampers.

The site shows specific examples of bouquets with reference prices, such as Peruvian Lily & Rose, Fields Of Gold, Florist Choice, Seasons Joy, Spray Rose Delight, Pink Meadow, Pastel Beauty, White Excellence, Out Of The Woods, Roses and Lilies, Blushing Elegance, Lilac Meadow, Elegant Alstro, Classic Pretty & Pink, Colour Flash and Wild and Beautiful. The prices shown in the catalogue reviewed start at £19.99 for several items and go up to £44.99 for options such as White Excellence or Wild and Beautiful.

Presentation formats: hatbox and hand-tied bouquet

The company distinguishes two main delivery formats. Hatbox flowers are presented in a special container with a water reservoir, already arranged and ready to gift. Hand-tied bouquets, by contrast, arrive wrapped and require trimming the stems and placing them in a vase. Both formats are designed to maintain a neat appearance from the moment they are received.

For those who cannot receive the order in person, 123 Flowers offers letterbox flowers: flat boxes that fit through a standard UK letterbox and are made from recyclable materials.

Delivery, timescales and tracking

The delivery service operates seven days a week. Next-day delivery requires ordering before 10 pm Monday to Friday, before 4 pm on Saturdays and before 2 pm on Sundays. For the free delivery option, the stated cut-off is before 7 pm. The company also offers named-day delivery with tracking.

Next-day delivery orders come with tracking, so the customer can check the status of the shipment. The advertised coverage spans the whole UK, including Northern Ireland.

Sustainability and growing practices

123 Flowers states that it works with fair trade farms and local growers, and undergoes audits to guarantee workers' rights, ethical production and sustainability. The company says it has eliminated single-use plastics from its products, taken steps to reduce its carbon footprint and takes part in the Wildflower campaign.

Packaging includes eco-friendly materials and the letterbox boxes are fully recyclable. The company also offers a freshness guarantee on all orders.

Subscriptions and flexible payment

The shop has three flower subscription plans: weekly, fortnightly and monthly. For single higher-value orders, 123 Flowers has added Klarna as a split-payment option in three instalments.

Exclusive collection and team of florists

Among its offerings is an exclusive flower collection signed by René, with contemporary-style designs. The company stresses that the bouquets are made by a team of expert florists who take care over the combination of colour, texture and fragrance.

Reviews and customer service

The site shows an average rating of 4.58 out of 5 based on more than 13,500 reviews, and states that it has accumulated more than 12,000 reviews on Reviews.io. The company has a customer service team for queries about orders and deliveries.