PrimoReg

PrimoReg, UK personalised number plate specialist

PrimoReg is a British dealer in personalised vehicle registrations operating as an authorised intermediary for the purchase, sale and transfer of private registrations. The company presents itself as recognised by the DVLA (Driver & Vehicle Licensing Agency) and claims to have more than 250,000 customers. Its catalogue exceeds 73 million available number plates, according to the data it publishes on its website.

Buying number plates: catalogue and formats

The site organises its offering into several categories according to the type of registration and its age. Featured options include:

• Dateless number plates: classic registrations from before 1963, with no age identifier, valid for any vehicle.
• Prefix number plates: formats issued between 1983 and 2001, beginning with a letter (for example, A123 BCD).
• Suffix number plates: combinations from 1963 to 1983 ending in a letter (for example, ABC 123D).
• Current style number plates: registrations from after 2001 with formats such as AB12 CDE.
• Northern Ireland number plates: plates that hide the age of the vehicle.
• Special collections: a premium selection of high-end and investment number plates, along with budget options from £99.

The catalogue includes examples of low-cost number plates, such as MMZ 3296 for £19.99 or YNE 965L for £39.99, among others. The company states that the number plates shown are subject to availability and to DVLA transfer fees, plus VAT where applicable.

Buying and transfer process

PrimoReg describes a three-step buying process: search and selection from more than 73 million number plates by filtering by initials, names or numbers; secure payment, either upfront or through interest-free finance; and assignment of the number plate, in which the company handles all the paperwork with the DVLA. According to the information published, assignment is usually completed within two to three weeks.

Services for sellers

In addition to buying, PrimoReg offers services for owners who wish to sell their number plate. These include direct sale of the registration, a valuation service and commission sales. The company also handles outright purchase of number plates.

Finance and payment methods

The company offers interest-free finance (0%) for orders between £99 and £2,000, subject to approval and available only to UK residents. Payment options include monthly payment, PayPal Credit and Klarna. PrimoReg acts as a credit broker and not as a lender, according to the legal information on its website. It also accepts Bitcoin payments.

Experience and regulatory compliance

PrimoReg claims to have more than 20 years of experience in the sector, with activity since 2005. The company presents itself as a specialist in compliance with DVLA regulations, explaining to customers the rules on age identifiers, assignment restrictions, plate display standards and documentation requirements. It also clarifies that it is not affiliated with the DVLA or DVLA Personalised Registrations, although it identifies itself as a recognised dealer of DVLA registrations.

Reviews and customer service

The site shows an average rating of 4.91 out of 5 based on more than 8,000 reviews. The company highlights a customer service team described as expert and friendly.

Location and contact

Transfer House, PO Box 489, Fleet, Hampshire GU51 9FL · Phone: 01252 49 1111 · Email: info@primoreg.co.uk · Hours: Monday to Friday: 09:00-17:00