Fitshop

Fitshop, home fitness equipment retailer

Fitshop presents itself as Europe's largest fitness equipment retailer and has accumulated over 45 years of experience in the sector. Its catalogue is geared towards home training and spans more than 80 specialist brands, with a network of 10 stores in the UK and 69 outlets across Europe. The company caters to both beginners and elite-level athletes.

Rebranding: from Powerhouse Fitness to Fitshop

Since 27 March 2024, all Powerhouse Fitness physical stores and the Powerhouse online shop have operated under the Fitshop name. According to the company itself, the new name underscores its focus as a specialist fitness equipment market, setting it apart from general sports retailers and gyms. The company states that the rest of the operation has not changed.

Product catalogue

The offering is organised into several training areas:

• Cardio: treadmills, exercise bikes, rowing machines, elliptical cross trainers, steppers and climbers, smart trainers, trampolines, boxing and MMA, cardio accessories and cardio bundles.
• Strength: all-in-one trainers, multi-gyms, single stations, cable machines, Smith machines, squat and power racks, benches, power towers and wallbars.
• Weights: dumbbells, kettlebells, barbells, weight plates, storage racks and weightlifting accessories.
• Functional: suspension training, plyometric platforms, weighted bags and balls, kettlebells, gym mats, gym balls, body weight training, battle ropes, skipping ropes, balance trainers, fitness steps, resistance bands, ankle and wrist weights, strongman and prowler sleds, functional training racks and storage, speed and agility training and gym flooring.
• Sports & Play: table tennis, trampolines, boxing and MMA, wallbars, playground equipment, teqball, pickleball, badminton, volleyball, basketball, games tables, airtracks, football, padel, darts and outdoor games.
• Running: running-specific products.
• Recovery & Wellness: yoga and pilates, electrostimulation, ice baths, massage chairs, portable massagers, saunas, foam rollers, body composition scales, kinesio and physio tapes and compression boots.

Available brands

Among the brands it carries are BodyMax, Taurus, cardiostrong, Life Fitness, NordicTrack, Concept2, BowFlex, Marcy, Schwinn, NOHRD, BodyCraft and Force USA. The company claims to have more than 80 premier fitness brands.

Featured products

The site showcases as featured products the Peloton Cross Training Bike+ Powered by Peloton IQ, the cardiostrong TX90 HD Smart Folding Treadmill, the Taurus MS65 Elite Multi-Trainer, the Peloton Cross Training Tread, the Taurus Elite Row Rowing Machine, the Taurus Elite Ski Trainer, the BodyMax CF800 Leg Press/Hack Squat Machine and the Taurus Rubber Hex Single Dumbbells.

Purchasing and customer care services

The company offers several purchasing channels: online, by phone with sales advisors and via live help. It provides fast and free delivery for orders over £99, 0% APR finance subject to affordability, age, status and minimum spend conditions, and a price match promise. It also invites customers to try products before buying in any of its specialist UK stores.

Ratings and presence

The site displays an average rating of 4.85 out of 5 based on 44,820 Google reviews and 4.60 out of 5 based on 12,597 Trustpilot reviews. The company maintains a blog and offers a welcome discount to those who subscribe to its newsletter.