Novopay

Novopay, card payment acceptance for British businesses

Novopay is a card payment acceptance company operating in the United Kingdom under the trading name Oomla Ltd, registered in England with company number 13902189. Its offering is aimed at local businesses and is built around smart terminals, fast settlement of funds and a pricing policy that the company presents as transparent, without common industry charges such as PCI management fees, PCI penalties or dashboard charges.

Smart terminals and accepted payment methods

The device the company sells is an Android terminal with a 5.5-inch capacitive touchscreen, a high-speed octa-core processor, 8 GB of RAM and a 6000 mAh 3.7 V lithium-ion battery. Its dimensions are 200 x 78 x 56 mm. It supports contactless, chip and PIN, and bidirectional triple-track magstripe payments. In terms of connectivity, it includes 4G LTE, 3G, GPRS, Wi-Fi and Bluetooth. The device includes a rear camera with flashlight and an optional barcode reader, and is designed to integrate business applications and operate in demanding conditions on a secure Android architecture.

Settlement of funds and setup

The company states that businesses can receive their money the next day and access their funds daily, an aspect it directly links to cash flow management. Regarding installation, it notes that the terminal is delivered within two days and that the business can start accepting contactless and chip and PIN payments immediately. The company also sells 57 mm point-of-sale terminal paper rolls in boxes of 20 units.

Customer service and support

Novopay maintains separate support channels. General support is available on 0203 924 0381 and by email at support@novopay.uk, while seller support uses 0203 924 0382 and the address sellers.support@novopay.uk. The company states that its support team is available to resolve questions and issues as quickly as possible. It also offers a contact form and a partnership form.

Corporate profile and management team

The company is led by Minhaj Ahmed as CEO. According to published information, Ahmed gained experience at national and international card acceptance organisations before founding Novopay, with the aim of challenging established industry practices. The company declares a customer-centric approach and transparent pricing, and maintains that its people are a differentiating factor in its business.

Customer reviews

The site includes testimonials from businesses such as Look and Like, Ron's BMX & Cycle Centre and Buffet Luton, which value the terminal installation, immediate access to payments and the service received. The company also displays a Trustpilot rating and links to a full list of reviews.