CarMoney Central East

CarMoney Central East: vehicle finance for dealers and private individuals

CarMoney Central East is the trading name of LDJ Vehicle Finance Limited, one of CarMoney's first franchisees, a UK car finance broker integrated into the Peter Vardy group, with a hundred-year track record. The firm operates in the DN, NG and LE postcode areas and presents itself as a credit broker, not a lender.

Its activity is aimed at both private individuals and businesses, with finance solutions for cars, light commercial vehicles (LCV), leisure vehicles and motorcycles. The product range includes PCP and HP with a representative APR from 9.9% and the possibility of a £0 deposit.

Lender panel and relationship with dealers

The company works with a panel of more than twenty lenders, from prime to subprime, and includes lenders that, according to its presentation, are not usually available in the broker market. In addition to private finance, it offers business finance lines.

Its proposition is aimed at associated dealers: it offers them access to that expanded panel, a dedicated account manager and a personal service that seeks to support the customer from application to vehicle collection and beyond. The company states that its goal is to help dealers grow through long-lasting relationships and agile processes.

Management team experience

The CarMoney Central East team has nearly thirty years of experience in the car finance sector. Its director, Liam Johnson, has almost thirty years in the motor trade and banking, with senior roles at franchise, independent and supermarket dealers, as well as at a mainstream lender.

Brokerage model and conditions

LDJ Vehicle Finance Limited acts as an appointed representative of ITC Compliance Limited, authorised and regulated by the Financial Conduct Authority (FCA) with registration number 313486. Its permitted activities include credit broking, not lending, and it can introduce customers to CarMoney. It does not charge consumers fees for its consumer credit services.

The company does not act as a financial adviser or fiduciary; it acts in its own interest and typically receives a commission from the lender, either a fixed fee or a fixed percentage of the amount borrowed. That commission is fully disclosed during the sales process and requires the customer's informed consent.

Finance applications are subject to status, terms and conditions, and are limited to UK residents aged 18 or over; guarantees may be required. The representative Hire Purchase example on the site is as follows: a £6,000 loan over 48 months with a representative APR of 16.9%, a monthly payment of £169.17, a total cost of credit of £2,120.16 and a total amount payable of £8,120.16.

Contact and coverage

The company can be reached by phone on 01623 392336 and by email at liam@carmoneyce.co.uk. Its declared operating area is the DN, NG and LE postcode areas.

Phone: 01623 392336 · Email: liam@carmoneyce.co.uk