ZWILLING J.A. Henckels

ZWILLING J.A. Henckels: direct sales of knives and cookware

ZWILLING J.A. Henckels runs an official UK store through its website, where it sells factory products directly. The company presents itself as a manufacturer in business since 1731 and brings together several brands specialising in kitchen equipment.

The catalogue is organised into six main categories: knives, cookware, small kitchen appliances, storage, tableware and utensils. The range includes kitchen knives, knife sets, frying pans, pots, saucepans, chopping boards, dinnerware, tableware and food preservation systems.

Brands represented

The store carries products from five of its own brands, each with a different focus:

• ZWILLING: knives, cookware and kitchen utensils.
• STAUB: cast iron and ceramic cookware with enamelled finishes.
• MIYABI: Japanese-made knives.
• DEMEYERE: Italian-style cookware.
• BALLARINI: frying pans and cookware with ceramic non-stick coating.

Featured products from the catalogue

The selection shown on the site includes items such as the Henckels Elan 7-piece knife set with wooden block, the ZWILLING Fresh & Save 7-piece glass vacuum starter set, the ZWILLING Gourmet 2-piece knife set, the Staub La Cocotte 24 cm cast iron cocotte in pumpkin, the ZWILLING Fresh & Save CUBE 6-piece set, the BALLARINI Ledro 28 cm aluminium wok with ceramic non-stick coating, the Staub Specialities 21 cm oval cast iron oven dish, the Staub La Cocotte 28 cm round cocotte, the ZWILLING TWIN Select stainless steel kitchen shears, the Staub Dining Line 25 cm ceramic plate, the ZWILLING Vitality 5-piece 18/10 stainless steel pot set, the ZWILLING Roseland 30-piece dinner set, the ZWILLING All * Star 7-piece knife set with block, the 42 x 31 cm bamboo chopping board and the Staub Ceramique 350 ml ceramic mug.

Shipping, payments and customer service

The store offers free delivery on orders over £50 and sells directly from the manufacturer. Klarna is mentioned among the payment options. The site has support sections with information on shipping, returns and cancellations, FAQs, order tracking and product recall notices. It also includes sections on warranty, recall policy, compliance with modern slavery legislation and disposal of electrical equipment and batteries.

Editorial content and resources

ZWILLING maintains a magazine section with content on the company's history, knife production, sharpening, materials and product care, as well as recipes and articles on food and culinary lifestyle. The company states it has more than 290 years of history and publishes information on its social responsibility commitment, including the ZWILLING Care programme, which supports education and training projects for disadvantaged children, young people and adults.

Customer and partner programmes

The site has an affiliate programme, a programme for content creators and student discounts through UNiDAYS. Newsletter subscribers receive a 10% discount code on their first order. The company also has a supplier portal.