Natural cosmetics and supplements · United Kingdom

Nibu Naturals

Natural skincare and supplement brand built around Icelandic astaxanthin, with free UK delivery on orders over £65 and a range focused on healthy ageing.

About Nibu Naturals

Nibu Naturals: skincare and supplements with Icelandic astaxanthin

Nibu Naturals is a skincare and supplement brand that places Icelandic astaxanthin at the heart of its offering. According to its presentation, this natural ingredient comes from Icelandic waters and stands out for its antioxidant properties; as well as giving products a subtle, natural tint, the brand attributes notable skin benefits to it. The brand presents itself as created by women, for women, with a beauty and wellbeing approach that covers both external care and internal health.

Two product lines: skincare and supplements

The catalogue is organised into two main areas: astaxanthin and skincare on one side, and wellness supplements on the other. The brand sells its products under the umbrella of "astaxanthin" as the core ingredient and describes its range as evidence-based supplements alongside skincare formulated with astaxanthin. Visible categories include the astaxanthin collections, best sellers, the loyalty programme and the full range of wellness supplements.

Featured products from the catalogue

The best sellers selection includes several specific items:

  • Nibu Natural Serum, priced from £24.95 with an indicated saving of £23.95.
  • The Healthy Ageing Trio, at £69.95 compared with a regular price of £93.90.
  • Nibu Glow To Sleep Serum, from £27.95.

The site also mentions a Night-Time Nourishment section within its product showcase. Prices and promotions reflect the information published at the time of review and may change.

Editorial approach: the Nibu Journal

The brand maintains an educational content section, the Nibu Journal, where it covers topics related to its ingredients and to healthy ageing. Articles include comparisons between oral and topical astaxanthin, analysis of how much exercise women really need for healthy ageing, and a comparison of astaxanthin with other antioxidants such as vitamin C, vitamin E and CoQ10.

Shipping, payments and customer service

The store offers free UK delivery on orders over £65 and provides a satisfaction or refund guarantee, along with customer support and secure payment. The site's reference currency is pound sterling (GBP £), with the option to select other countries and currencies. Accepted payment methods include American Express, Apple Pay, Diners Club, Discover, Google Pay, Klarna, Maestro, Mastercard, PayPal, Shop Pay, Union Pay and Visa. The brand has a loyalty programme called Nibu Inner Circle, with lifetime access, as well as an affiliate programme. Customer care is handled through contact, FAQs, delivery and returns, and shipping and refund policy sections.

International reach

The site allows shipping to be selected for a wide list of countries and regions across Europe, the Americas and Oceania, including Spain, France, Germany, Italy, Portugal, the Netherlands, Belgium, Ireland, Iceland, Norway, Sweden, Denmark, Finland, Poland, Switzerland, Mexico, Canada, the United States, Australia and New Zealand, as well as the United Kingdom itself. The interface is available in English, French and German.

Note on the nature of its products

The website itself states that its content is for educational and informational purposes only and does not constitute medical advice or professional healthcare services, and that nothing published should be used to diagnose or treat any condition. The brand advises consulting a qualified healthcare professional for personal health concerns.

In brief

Skincare and supplements with astaxanthin