Make Waves

Refillable natural antiperspirants made in the UK

Make Waves is a British brand dedicated to natural antiperspirants and deodorants with a refill system. Its approach combines sweat protection with naturally derived ingredients and a reusable format: the user buys an applicator and refill capsules that are inserted into it, so only the used product is replaced.

The company presents itself as 100% British, cruelty-free and vegan, and notes that its products have won awards. The site includes a sustainability section and another on how to refill the applicator.

Two formulations: antiperspirant and natural deodorant

Make Waves distinguishes two products with different functions:

• Antiperspirant: combines high-performance antiperspirant ingredients with natural ingredients, aiming to stop sweat without irritating the skin.
• Natural deodorant: formulated with natural ingredients that eliminate odour-causing bacteria and absorb moisture, allowing the skin to sweat but keeping it fresh.

The brand states that its formulas were developed by international experts and tested by dermatologists, and that each refill capsule lasts between four and eight weeks depending on use.

Scents and unscented collection

The catalogue includes four core scents, with plans to expand: Bergamot & Amber, Pink Pomegranate, Sandalwood & Patchouli, and Coconut & Vanilla. There is also an unscented line with the same formula, presented as a version stripped back to the essentials. At the time of review, some natural deodorants were sold out.

Purchase options: starter packs, refills and subscription

The shop organises purchases in several ways:

• Starter packs: include a refillable applicator and one capsule, priced at £19.00 GBP.
• Refill packs: three capsules of the same scent for £21.00 GBP.
• Single capsules: £7.00 GBP each.
• Single applicator: £12.00 GBP.
• Subscribe & Save: delivery of three capsules every two, three or four months at £6.00 GBP per capsule, with a 15% discount on the refill price, free UK delivery and the option to change scents, dates or frequency, skip deliveries or cancel without commitment.

The site also mentions free delivery and the option to manage the subscription from the user's account.

Ingredients and dermatological approach

The formulas include shea butter, sunflower seed oil and other natural ingredients rich in vitamins A, C, D, E and K. The company insists that the product is designed to protect and nourish the skin, and that it has been tested by dermatologists. No samples or test sizes are offered, although the brand states it is working on a sustainable way to introduce them.

Sustainability and refilling

Sustainability is presented as the project's core focus. Applicators and refills are made in the UK and have been designed to reduce environmental impact. How it works is simple: choose an applicator, select the capsules and reuse the applicator indefinitely. The website has dedicated sections on sustainability and refill instructions.

Audience and positioning

The brand notes that its antiperspirants are used by both elite athletes and everyday users, and targets anyone looking to keep their skin dry and free from sweat patches. In its own presentation, Make Waves describes itself as the UK's highest rated antiperspirant.