Arlo Marketing

Arlo Marketing, social media and content for hospitality

Arlo Marketing is a social media management and content creation agency focused on hospitality, leisure and food brands. The company presents itself as specialising in trend-led, culturally relevant content, and covers the full social media cycle for this type of business. Its activity is aimed at independent restaurants, boutique venues, country clubs and leisure venues, among others.

The agency works with production-level cameras and also with iPhone, and takes on the complete social media strategy and management of its clients' accounts. Among the results it mentions on its website are follower growth, shifting bookings from third-party platforms to direct channels, and building brands with genuine engagement.

Management and content creation services

The offering is organised into two main blocks that most clients combine according to their needs. The first is full social media management, which includes taking complete charge of the client's Instagram, TikTok or Facebook. This service covers the full strategy and monthly content calendar, filming, editing and production, copywriting, scheduling and posting, community management and replies, and a monthly performance report.

The second block is content creation and campaigns, with production-level video and photography for launches, seasonal campaigns and menu changes. The process covers concept, scripting and direction; production video with professional cameras and iPhone; food, drink and venue photography; editing, grading and delivery; and launch and seasonal campaigns.

Projects and results shown

The website features a selection of projects carried out with hospitality and food brands. These include content for Lapin Bristol with over 4 million views in 90 days; an autumn campaign for The Cotley Inn with over 400,000 organic views in 90 days; content for Ginsters that went from 12,000 to 20,000 followers; a campaign for Bank Bristol that took the account from 0 to 12,500 followers and 43% direct bookings; ongoing social media and paid social work for The Hideaways with over 3,000 organic followers; a video and photography campaign for The Boathouse London that reached 115% of target; and projects for Exeter Golf & Country Club and Villa Jasmin. Work for The Cotley Inn and Exeter Golf & Country Club is also mentioned as upcoming launches.

Working method

The agency's process is divided into three phases. The first, define and discover, consists of establishing the business goals, what it is looking to achieve and how creative campaigns can strengthen the offer and attract the right audience; at this stage the deliverables and timelines are defined. The second, create and craft, involves getting to know the brand in depth and building the campaign with the agency's strategies and team to showcase the brand's personality in the most authentic way. The third, deliver and launch, allows the client to publish the campaign themselves or delegate the launch to the agency.

Area of operation and budgets

Arlo Marketing is based in Exeter and works with hospitality brands in Bristol and the South West of the UK, as well as operating across the whole country. The agency states that it responds to enquiries within 24 hours and that, in the contact form, clients can indicate the service of interest, the available budget and the expected timelines. The budget ranges shown in the form are £1,000 to £2,000, £2,001 to £3,000, £3,001 to £4,000 and over £4,000.

Location and contact

Phone: +44 7359 828164 · Email: hello@arlomarketing.co.uk