Wise Bartender

Wise Bartender, online alcohol-free drinks shop in Somerset

Wise Bartender is a British e-commerce business dedicated to alcohol-free drinks, operating under the company name WB Fulfilment Ltd. Its catalogue is presented as the UK's largest collection of premium alcohol-free beer, with more than 250 products in that segment, and the company puts the total number of alcohol-free drinks available across beers, wines and spirits at over 400. The proposition is aimed at those looking to enjoy a quality drink without consuming alcohol.

Range: beers, wines, ciders and alternative spirits

The shop organises its offer by product family and provides alcohol-free alternatives in each one:

• Alcohol-free beers, with subcategories for gluten-free beers, IPAs and pale ales, stouts and dark beers, lagers and pilsners, sour and fruit beers and wheat beers.
• Alcohol-free ciders, both apple and fruit.
• Alcohol-free wines, including sparkling, red, white and rosé.
• Alcohol-free spirits and cocktails: gin, whisky, rum alternatives, aperitif alternatives, tequila alternatives and other spirit alternatives, as well as cocktails and mixers.
• Soft drinks and sodas, with brands such as Genie Drinks, Punchy and Square Root Sodas.
• Health and wellness drinks: kombucha, isotonic drinks, low sugar, gluten-free, vegan, Muslim-friendly and mood-enhancing drinks.
• Snacks and pairings.

The catalogue also includes gift packs and bundles by category, grouped in a dedicated section with options under £25, and allows customers to buy single bottles to try before committing to a product.

Subscriptions and advent calendars

Wise Bartender sells alcohol-free beer, cider and wine subscriptions, as well as an alcohol-free beer club (AF Beer Club) and a selection of beer, cider, spirits and wine packs. The shop announced pre-orders for its 2026 advent calendars, in alcohol-free beer and mixed drinks versions, with free delivery. The loyalty programme also allows customers to earn points with every order and redeem them for vouchers.

Delivery and price guarantee

The company offers free UK delivery on orders over £59, with an estimated delivery time of one to three working days; the site's promotional description states delivery in one or two working days. It also has a price match policy: if the customer finds the same product cheaper at another online-only UK retailer within seven days of purchase, the company will match that price, under the terms it sets out.

Customer profile and approach

The range is aimed at those seeking alcohol-free alternatives for health, dietary or personal preference reasons, with filters and specific sections for gluten-free, vegan, low-sugar and Muslim-friendly options. The company presents itself as a champion of mindful enjoyment and freedom of choice, and places product quality and innovation at the heart of its offer.

Company details

Wise Bartender is a trading name of WB Fulfilment Ltd, based at Unit 5 Wayside Farm, Evercreech, Somerset, BA4 6QW. The shop runs on the Shopify platform and publishes a blog, as well as collaboration and wholesale (Trade) sections.

Location and contact

Unit 5 Wayside Farm, Evercreech, Somerset, BA4 6QW · Phone: 0333 050 1068 · Email: hello@wisebartender.co.uk