SureSafe Personal Alarms

Personal and pendant alarms for the elderly in the UK

SureSafe Personal Alarms is a British company specialising in personal and pendant alarms for the elderly. Its devices allow users to call for help by pressing an SOS button, which triggers a call to nominated contacts or to a SureSafe operator, depending on the service chosen. The company has been selling these products since 2015 and states it has sold tens of thousands of units.

The catalogue is organised around formats of use —pendant or watch— and two response modes: 24/7 professional monitoring or family monitoring. The company states that its monitoring centres, located in the UK, currently support more than 170,000 people.

Featured products

The main product is SureSafeGO, available in watch or pendant format, with 24/7 monitoring, automatic fall detection, GPS and voice communication through the device. It is offered in a version with professional monitoring or with family monitoring.

The catalogue also includes:

• SureSafe Digital Connect 24/7: a digital wrist or neck alarm for use at home, with an SOS button and an option for automatic fall detection; it is water-resistant and lightweight.
• SureSafe Dementia Tracker: a GPS watch with a non-removable safety strap, fall detection, voice communication and an app for the family, designed for people with Alzheimer's or other dementias.
• Accessories and Go Plus straps.

The prices shown on the site at the time of the analysis started at £75 for the SureSafeGO model, £49 for the Digital Connect 24/7 and £189 for the Dementia Tracker. The 24/7 monitored options were offered with an annual payment plus a monthly fee, while the family-monitored versions had a different pricing structure.

Features and conditions of use

The alarms can be worn on the wrist or around the neck with a cord. Available features include automatic fall detection, GPS, voice communication through the device, 24/7 monitoring and monitoring by family or friends. The company also sells alarms for lone workers and seizure alarms.

The site states that some models do not require a landline and are suitable for use at home, in the garden or on the move. The company offers a 30-day risk-free home trial and free next-day delivery, according to the published terms.

User profile

The products are aimed mainly at older people who wish to maintain their independence in their own home, as well as at relatives concerned about their safety. The company notes that the alarms can also be useful for younger people with certain medical conditions and for older adults with an active lifestyle.

Resources and customer service

SureSafe maintains a blog with tips for older people, user guides and downloadable instruction manuals. It also publishes a report on the impact of the cost-of-living crisis on care decisions for the over-75s. The company states an average rating of 4.8 out of 5 on Trustpilot and that 98% of its customers would recommend it.