FR Vincitore

FR Vincitore, safety reins for equestrianism

FR Vincitore is a British equestrian equipment company founded with the stated aim of making riding safer. Its core product is the patented quick-release rein, a system designed to put the welfare of both rider and horse first. The company presents itself as the result of years of careful design and extensive testing.

The FR Vincitore safety system

The company's activity centres on a rein system with a quick-release mechanism, protected by a patent. According to the company, development began from the experience of its founder, Laurie, who decided to create safety reins after witnessing a child become tangled in her pony's reins. The company describes the product as an innovation aimed at reducing the risk of injury to both horse and rider, and notes that it is approved for competition and subjected to rigorous testing.

Rein collections and models

The catalogue is organised into several collections and sold in sizes adapted to different types of horse: pony, cob and full. The available lines include:

• Eventer Collection: reins in pony, cob and full sizes.
• Libre Collection: 12 mm and 16 mm reins, with or without loops, in cob and full sizes.
• Original Collection: reins in Italian and English leather, in cob and full sizes.
• Thumb Impression: custom reins with a thumbprint, in pony, cob and full sizes, with weight variants (12-30 kg and over 30 kg).

The site also shows a headcollar model in black with a chrome connector and Havana with gold details.

Accessories and maintenance

Alongside the reins, the company offers accessories designed to keep leather in good condition, including a leather balm and a service kit. The catalogue also includes items from the accessories, headcollar and martingale categories.

International distribution and retailer network

FR Vincitore states that its products are distributed internationally and it has a network of partner stores. The company invites interested retailers to become stockists of its products. The brand maintains a presence on several digital channels and publishes informative content about the equestrian world, with articles by Laurie Williams on how its reins work, riding safety, preparing the horse for winter or riding in summer.

Endorsement and product reviews

The site includes testimonials from industry professionals. Equine scientist David Martin speaks positively of the quick-release system as a science-backed product and hopes it will help reduce the risk of injury. Erin Coulter, pony club coach and Stage 4 coach in Complete Horsemanship, highlights that these reins significantly reduce the risk of injury to horse and rider.