Bongo's Bingo

Bongo's Bingo: traditional bingo turned into a party spectacle

Bongo's Bingo presents itself as an experience that redefines conventional bingo. According to its own description, the format combines the traditional game with rave intervals, dance competitions, active audience participation and a selection of prizes described as extravagant. The proposition moves away from the usual atmosphere of a bingo hall and targets an audience looking for a night out with a participatory dynamic.

A format with its own dynamic

The company describes each session as a show that goes beyond the game itself. The elements that define it are rave intervals, dance-offs between attendees and constant interaction with the audience. Added to this are the prizes, presented as unconventional and far removed from those awarded in a standard bingo. The site sums up the experience with the idea that "it's more than just bingo".

Dates and venues in the UK

The published events calendar includes performances at venues in various British cities. Among the dates announced at the time of analysis are the following:

• The Monaco (Wigan)
• Apollo (Wolverhampton)
• Circuit (Southampton)
• City Hall (Salisbury)
• The Grand (London, Clapham Junction)
• The Steel Yard (London, London Bridge)
• Epic Studios (Norwich)
• SWG3 (Glasgow)
• Project House (Leeds)
• Content (Liverpool)
• Freight Brixton (London, Brixton)
• Boiler Shop (Newcastle)
• The Palais (Nottingham)

Some of these sessions appeared as sold out at the time of consultation, while others still had tickets available. The company also offers a mailing list subscription system to notify when new dates are released.

Cities with a regular presence

In addition to the specific venues announced, the site lists a broad range of locations where the format is active. In the UK these include Aberdeen, Birmingham, Blackpool, Bournemouth, Bradford, Brighton, Bristol, Cambridge, Coventry, Derby, Dundee, Edinburgh, Essex, Glasgow, Grimsby, Hastings, Hull, Kingston, Lancaster, Leamington Spa, Leeds, Leicester, Lincoln, Liverpool, Llandudno, London (with the areas of Brixton, Camden, Clapham Junction, London Bridge and Walthamstow), Manchester, Margate, Middlesbrough, Newcastle, Norwich, Nottingham, Peterborough, Portsmouth, Preston, Rochester, Salisbury, Scarborough, Scunthorpe, Sheffield, Shrewsbury, Southampton, Stoke, Swindon, Torquay, Wigan, Wolverhampton and York. The company also mentions Albufeira, in the Portuguese Algarve, as a destination for its events.

Target audiences

The site's communication directs the format towards specific celebrations: hen nights, stag nights and student nights out. The company presents these sessions as a leisure alternative for groups looking for a participatory and festive experience.

Private and bespoke events

Bongo's Bingo has a specific channel for organising private or bespoke events, managed through its own site. The company directs enquiries related to custom celebrations to that channel.

Mobile app and how the game works

The site offers an app available on Google Play and the Apple App Store, and includes an explanatory section on how to play. It also publishes informational sections on the rules, privacy policy, responsible play and self-exclusion.

Company details and regulation

The activity is operated by Shua Ltd, which trades under the Bongo's Bingo brand. The company is registered with company number 09858266 and VAT number GB 248 494 370. The company states it is regulated by the British Gambling Commission, with operating licence number 047699-N-326687.