Motivates

Motivates, British specialist in rewards, recognition and incentives

Motivates is a UK company dedicated to designing motivation, reward, recognition, incentive, customer loyalty and event solutions. Its activity revolves around an idea the company itself sums up as "making rewarding easy", and covers both employee-focused programmes and initiatives aimed at customers and commercial partners.

The firm presents itself as a team of reward and recognition specialists with more than fifteen years of experience, and places collaboration with the client at the heart of its way of working. Its areas of activity include employee recognition, customer loyalty, incentives, experiences and the organisation of meetings and events, as well as a specific line of Christmas campaigns.

Reward products and platforms

Motivates' catalogue combines gift cards, reward technology platforms and recognition programmes of various kinds:

• The Lifestyle Voucher: a gift card the company describes as the UK's most flexible, with more than 120 participating brands. It includes major British retailers, cinema chains, holiday options and more than 16,000 dining and pub venues.
• The Lifestyle Voucher At Home: a variant of the previous product aimed at the home environment.
• Rewards buzz: a rewards platform.
• Qarrot Rewards: another of the rewards platforms it offers.
• Lifestyle instant: an instant reward solution.
• Long Service Awards: recognition programmes for length of service at the company.

Employee recognition, loyalty and incentives

Motivates structures its offering into several service lines: employee recognition, customer loyalty, incentives, experiences and meetings and events. These lines are supported by the products and platforms mentioned above, so the company can design programmes both to reward the performance and retention of workforces and to encourage purchasing or loyalty behaviours among customers and partners.

The company states it has achieved results for its clients over more than fifteen years of activity, and among the cases it showcases on its website are names such as AMC, BGL, RBS, Bosch, CEX, Princess Cruises, Santander, Stena Line, Betfair, Colgate, Co-op, Coral and Eurostar, associated with different categories of incentives, employee recognition, loyalty and events.

B Corp certification and stated commitment

Motivates obtained B Corp certification in August 2022, joining a community of more than 4,000 companies that use business as a force for positive change. The company notes that this certification, created in 2006, endorses compliance with high standards of social and environmental performance, public transparency and legal accountability. At the time of certification, its score was 90 points, and the company publishes an annual impact report. Motivates' chairman is Bill Alexander.

Membership of IMA Europe

The company is a member of IMA Europe, a network of leaders in the rewards, gift card and incentives sector dedicated to sharing knowledge and research. Motivates states that this membership allows it to offer up-to-date advice to its clients and pass on the latest industry findings.

Location and contact

Phone: 0300 140 0013