Wine52

Wine52, a wine discovery club with monthly delivery

Wine52 presents itself as a UK wine discovery club. Its proposition is to send a monthly box of wines selected by its experts, sourced from small independent producers in different regions around the world. The company describes itself on its own website as the country's largest wine discovery club, a claim that corresponds to its commercial presentation.

How the subscription works

The service is structured in three steps that the website itself describes: the company delivers the wines, Glug magazine and artisan snacks; the subscriber discovers a new wine region each month; and the purchase helps support independent producers. The monthly selection can be customised according to the customer's preferences.

The catalogue shown at the time of analysis included a box dedicated to southern Italy, consisting of three bottles, Glug magazine and two snacks. The website indicated a price of £36 for the first order and £38.95 every 28 days from the second delivery onwards, unless stated otherwise and until cancelled. A possible remote shipping surcharge of £2.99 was also mentioned.

Regions and themes explored

In addition to southern Italy, the page mentions other regions that form part of the club's offering, such as California, Tasmania and Portugal. Each month a different wine destination is proposed, with the aim of introducing the subscriber to new wine-producing areas.

Additional content and other products

Along with the wines, each delivery includes Glug magazine and two artisan snacks. The company also offers a beer club for those who prefer that drink, and has a system for applying promotional or gift codes.

Corporate details

Wine52 operates under the company Beer52, with its registered office at 8 Melville Crescent, Edinburgh, EH3 7JA. It is registered in Scotland with number SC449930 and its VAT number is GB 166068984.

Location and contact

8 Melville Crescent, Edinburgh, EH3 7JA