Absolute Reg

Absolute Reg: DVLA personalised number plates in the UK

Absolute Reg is a British company founded in 2010 that specialises in buying and selling personalised vehicle number plates. The firm presents itself as one of the UK's leading providers of personalised plates and operates as a recognised reseller of DVLA (Driver and Vehicle Licensing Agency) registrations. Its catalogue, accessible online, contains over 50 million number plates, allowing users to search for combinations by name, initials, football team or any other preference.

Buying number plates: search and purchase

The buying process begins with a search of the company's database, which can be filtered by plate style (Northern Irish, prefix, suffix, dateless, new style), number of digits (1 to 6), manufacturer, location or name. Once the number plate is found, the order can be completed online in just a few minutes. Absolute Reg offers prices from £25 and a price match promise. The company also sells acrylic plates ready to screw into place.

Selling number plates: listing for sellers

Owners of personalised number plates can list them through Absolute Reg. The company states that its platform receives over one million monthly buyers actively searching for registrations. The selling process begins with a quick, no-obligation form; the company's team reviews the number plate before publishing it.

Finance and payment methods

Absolute Reg offers several finance options to spread the cost of purchase. According to the information on the site, you can pay with Klarna or Payment Assist at 0% interest. An example shown on the website for a £280 number plate includes: payment in 30 days interest-free, three months interest-free, or 12-month instalments (£303.11 total, 14.9% APR) and 24-month instalments (£325.51 total, 14.9% APR). PayPal and immediate payment are also accepted. The company states that all payments comply with payment card industry security standards.

Delivery, transfer and after-sales support

The company guarantees fast deliveries and states it received the highest on-time delivery award in 2020 from Reviews.co.uk. According to its FAQs, the buyer can receive the number plate in as little as 7 working days. Once the documents are received, the customer can transfer the registration to the vehicle through the DVLA; Absolute Reg includes full instructions for the process. The after-sales team handles enquiries for up to two years after purchase. The company also offers advice on transferring the number plate to the vehicle.

Catalogue and types of number plates

The website organises number plates into multiple categories: cheap plates (under £50, £100 or £200), Northern Irish number plates, prefix, suffix, dateless, new style, 1 to 6 digits, DVLA, motorcycle, cherished and football plates. It also allows searching by vehicle manufacturer, by name or by location. The company points out that new number plates cannot be created, but a valid one that suits the buyer's taste can be found.

FAQs and practical aspects

Absolute Reg clarifies that personalised number plates can be transferred under the 'Cherished Registration Mark Transfer Scheme'. You cannot make a car look newer than it is (for example, you cannot put an 08 age identifier on a vehicle registered in 2006). Before fitting the plate, you must apply for its approval; once approved, it can be placed on the vehicle. The application process is free and requires the vehicle's log book (V5C). Number plates can also be bought as a gift, stating the recipient's name at the time of payment; the order is sent to the billing address to keep the surprise.

Awards and corporate details

The company presents itself as recognised for its on-time deliveries and its commitment to competitive prices. Absolute Reg Ltd is registered with company number 9366611 and VAT number 203 8551 28. It is a credit broker authorised and regulated by the Financial Conduct Authority. The company is not affiliated with the DVLA or DVLA Personalised Registrations, but is a recognised reseller of DVLA registrations. Its opening hours are Monday to Friday from 09:00 to 17:00.

Location and contact

Suite 5, Chequers Barn Chequers Hill, Bough Beech Edenbridge, Kent TN8 7PD · Phone: 0207 205 2347 · Email: info@absolutereg.co.uk · Hours: Monday to Friday: 09:00 - 17:00