The Mad Hatter of Durham

The Mad Hatter of Durham: hats with character since 2015

The Mad Hatter of Durham is an independent hat specialist operating since 2015. Its catalogue focuses on expressive winter headwear, timeless country styles and its own designs, aimed at those looking for more than just warmth from a hat. The company combines an online store with a presence at UK fairs and events, experience that influences the selection and development of its collections.

Pom poms, beanies and fedoras: the collection

The range is organised into several product families. Pom pom hats include single and double pom models, classic cable knits, signature designs and a wide variety of colours. Beanies range from understated everyday options to colourful designs and silk-lined versions created for extra comfort. Fedoras are wool hats with a country inspiration, which can be worn as they are or personalised with bands, feathers and other accessories. The summer collection brings together relaxed hats for holidays, festivals, garden parties and trade fairs.

Accessories and complementary clothing

Alongside the hats, the shop offers accessories such as fleece-lined knitted handwarmers, scarves in various fabrics and prints, countryside socks, belts, bags, feather pins and extra pom poms. It also sells clothing such as hoodies, quarter-zip jumpers, polo shirts and embroidered caps. The Mad Hatter collection includes a headband, treat boxes and personalised Santa sacks for children.

Models and ambassadors

The brand has models and ambassadors who represent it. Amelia Rose has collaborated as a model and ambassador since the beginning of the year she joined. Sarah, who discovered the brand at a Christmas market, is a model and ambassador and has a hat collection named after her; she is often present at the company's stand at events. Emma, a model with ten years of experience and participation in two seasons of London Fashion Week, is also part of the ambassador team.

Featured styles from the catalogue

The catalogue shows a selection of pieces with prices ranging from £6.99 to £120.00. These include kids' faux fur pom pom hats, the 10th Anniversary Fabulous Four, the fur bobble hat with silver heart, the Amy Louise, the Luxury Double Pom Pom Hat, the Luxury Rose Gold Signature Heart Pom Pom Hat, the OG Classic Cable Knit, the MH Signature Heart, the Fur Bobble Black Heart, the Mad Hatter Signature Wool Fedora and the Mad Hatter Luxury Wool Fedora. Also featured are the Wendy Goode feather collection, the Pippa headband, the Martha mittens, the MH quarter-zip jumpers and the MH Cross Neck hoodies. The shop indicated that orders, except hoodies and fedoras, come with a free gift box.