Kaldwell Agency

Kaldwell Agency: Local SEO for UK tradespeople

Kaldwell Agency is a search engine optimisation agency that works exclusively with tradespeople in the UK. Its areas of specialisation are plumbers, heating engineers, electricians and roofers. The agency states that it does not serve restaurants, law firms or e-commerce stores, and that this exclusive focus allows it to understand how tradespeople are found better than a generalist agency.

Local SEO services

The agency's activity focuses on local visibility on Google. Services offered include full Google Business Profile optimisation, local citation building, monthly ranking reports, review management and generation, competitor tracking, monthly strategy calls, local content creation and missed call text-back automation. The agency works without minimum lock-in contracts.

The method of work

The agency structures its work in four stages. The first is a preliminary survey in which it analyses the Google Business Profile, reviews and comparison with other tradespeople in the area; this survey is free and delivered within 48 hours. The second stage consists of laying the foundations: claiming and verifying the profile, correctly setting up categories and service areas, and unifying business details everywhere they appear. The third stage is the monthly build, which includes local content, citations in directories, responding to reviews within 48 hours and competitor tracking. The fourth stage is the monthly sign-off: on the first day of each month the client receives a clear report with rankings, call clicks, profile views and a personal note on what has been done and what is planned.

Plans and pricing

The agency offers three local SEO plans. The Starter plan, at £250 per month plus £150 initial setup, is designed for sole traders or single-location businesses and includes full Google Business Profile optimisation, two local content pieces per month, monthly ranking report, review response management, email support with response within one working day, profile call click report, one service area covered, dedicated tracking number and competitor tracking. The Growth plan, at £400 per month plus £150 setup, is aimed at tradespeople with between two and five employees or with multiple service areas, and includes everything in the Starter plan plus four local content pieces per month, citation building in more than 30 directories, monthly competitor tracking, quarterly strategy review call, dedicated Google tracking number, missed call text-back automation, review automation, up to two service areas and call recording and analytics. The Premium plan, at £650 per month plus £150 setup, is designed for established contractors seeking full visibility and complete automation, and includes everything in the Growth plan plus six to eight local content pieces per month, monthly strategy review call, review generation and management, call recording and analytics with CallRail, AI chatbot for the website, automated lead follow-up sequences, same-day priority support, up to five service areas and multi-location optimisation.

Combined SEO and Google Ads packages

The agency also offers packages that combine local SEO with Google Ads. The Kickstart package, at £405 per month plus £150 setup, includes Google Business Profile optimisation, two local content pieces per month, monthly ranking and review management, full Google Ads campaign setup, call and conversion tracking, monthly optimisation and reporting, citation building and strategy calls. The Accelerate package, at £540 per month plus £150 setup, adds four local content pieces per month, citations in more than 30 directories, monthly competitor tracking, dedicated Google tracking number, review automation, missed call text-back automation, quarterly strategy review call and up to two service areas. The Maximum package, at £765 per month plus £150 setup, adds six to eight local content pieces per month, monthly strategy review call, call recording and analytics with CallRail, AI chatbot, automated lead follow-up sequences, priority support and full coverage across both channels. The ad budget is paid directly to Google on the client's account and the agency does not manage it. Combined packages include Google Ads management for ad spend up to £1,500 per month. Either service can be cancelled with 30 days' notice.

Guarantees and commitments

The agency offers a 60-day results guarantee: if it cannot show measurable progress in the visibility or performance of the Google Business Profile within that period, it refunds the first month's fee. It does not require a minimum term: only 30 days' written notice to cancel, with no exit fees or penalties. It also commits to writing all reports, updates and recommendations in language that a tradesperson can understand in five minutes, and to rewriting any document the client does not understand before the end of the day. Everything it builds — Google profile, citations, reviews and web content — remains the client's permanent property, and in the event of cancellation it provides a full handover document covering everything done. Every citation, every content piece and every review response is logged and sent to the client.