Emanaged

Emanaged, end-to-end marketplace management agency

Emanaged is a UK-based agency that presents itself as a specialist in managing marketplace sales channels. Its offering spans Amazon and eBay through to Walmart or Shopify, with a full-service approach covering operations, marketing, SEO and growth. The firm states a ten-year track record managing marketplace channels and a team with that same accumulated experience.

Channels and working model

The agency operates across multiple e-commerce platforms and offers different collaboration models. Clients can choose a pay-as-you-go model, scaling at their own pace, or a flat fee or commission. The firm highlights month-to-month flexibility, with no rigid contracts, and the ability to start, pause or change focus at any time. It also offers a dedicated team with specialists in operations, content and marketing, ready to integrate into the client's structure.

Automation and data enrichment

Emanaged's technology platform includes auto-categorisation features to organise, track and optimise product listings across every channel, automatic title creation to improve search rankings and speed up publishing, and automatic mapping of item-specific characteristics to increase visibility and regulatory compliance. The company describes a data enrichment process that syncs and scales information according to each marketplace's best practices in minutes. It allows the use of predefined templates or custom formats, syncing data between systems such as PIM, ERP, marketplaces and websites, and handling all types of data: product feeds, sales reports, transactions or pick lists. The company notes that its artificial intelligence has been trained with decades of combined experience and that clients can receive data managed by Emanaged or, soon, through a self-service portal.

SEO optimisation and content for each channel

Emanaged applies SEO optimisations based on analysis of top keywords, which are incorporated into the client's data. Its services include SEO-optimised titles, full build-out of item specifics, optimised bullets and correct categorisation, all aligned with the brand's tone of voice. The agency states it has predefined best-practice methods for each channel, the result of ten years managing marketplaces. Examples it mentions include enhanced SEO bullets for Amazon, optimised titles for eBay, descriptions for Zalando and attribute data for Tesco.

PPC advertising and tracking

The firm offers PPC services backed by success stories on leading platforms. Its approach integrates PPC, analytics and clear visual reporting. One of its practices is to strategically align PPC campaigns with product data and SEO efforts to maintain a cohesive online presence. Clients receive detailed monthly reports with key metrics and strategic next steps, plus a dedicated Slack channel for direct communication with the PPC specialist and a shared project board.

Supported formats and systems

The platform supports any data format and way of working: automatic or manual, daily or monthly, via FTP or email, HTTPs, API or others. The described flow is that the client sends the data, the platform works in the background and the client receives it processed.

Success stories and clients

Emanaged has worked with brands across various sectors. Among the cases it details are Mountain Warehouse, Charles Bentley, Dobell, Oliver Bonas, Nisbets, WooWoo, Pai Skincare, Feelunique, Lovehoney, Topps Tiles, National Timber Group, Eyelash Design Company, River Island, FFS Beauty, WhiteStuff and LeMieux. The results the agency attributes to its involvement include increasing LeMieux's monthly sales to six figures in six months, 400% annual growth in eBay sales for WhiteStuff, a 150% year-on-year increase across all channels for Dobell, nearly triple online sales for Oliver Bonas, a 190% increase in average conversion rate on eBay for Nisbets, 500% growth in average sales and 1,900% growth in EU sales for WooWoo, and a 170% increase in international channel sales for Lovehoney, among others.

Client testimonials

The website includes opinions from e-commerce and marketplace managers at the brands mentioned. The testimonials highlight Emanaged's ability to relaunch channels, manage complex multi-channel situations, optimise listings and stock, and act as an extension of internal teams. Results mentioned include reaching six-figure monthly sales in six months, record monthly sales with 400% annual growth, or launching River Island's eBay UK account with minimal involvement from the client.