The New You Plan

The New You Plan: a meal replacement weight loss nutrition system

The New You Plan is a nutrition and weight loss company that markets a structured meal replacement system. Its approach is based on eating four of its products a day and drinking up to four litres of water, with no need to cook or buy food. The company presents itself as a family business with sixteen years of experience and more than forty million meals served, according to its own figures.

Products and categories available

The company's catalogue has more than eighty products, organised into several categories: diet shakes and soups, sweet and savoury meals (including porridge), diet and protein bars, protein snacks, protein crisps and wafers, advanced hydration drinks, Glow supplements and accessories. It also has a clearance section. The company states that its plans are nutritionally complete, high in protein and contain twenty-six vitamins and minerals.

Weekly plans and bundles

The firm offers preconfigured packs and the option to choose individual products. Among the options featured on the site are the 21-day bundle for new customers, the 30-day Self Care September bundle, and the core 2, 4 and 8-week bundles. The prices shown in the catalogue range from £1.15 per item in the 21-day bundle (£99.99) to £1.33 per item in the 2-week bundle (from £80.00). The 30-day bundle starts at £1.19 per item (from £142.80). The company also applies volume discounts, with savings of up to 37% on weekly bundles.

How the plan works and nutritional approach

The system is based on a low-carb ketogenic diet which, according to the company, helps control hunger and promotes body fat burning. Customers can follow the plan as a total food replacement or combine it with conventional meals using the New You Switch tool. The company states that the plan is suitable for total food replacement, as four products cover daily nutritional needs, including twenty-four vitamins and minerals. Preparing the meals takes only a few minutes.

Taste guarantee and returns

The New You Plan offers a taste guarantee on the first order: if the customer does not like the taste of any of the products, they can return them for a refund or exchange them for other flavours. The company also allows customers to keep the welcome gifts worth £13.98 or €18.03 in the event of a return.

Community and support tools

New customers receive a welcome pack and access to the private Secret Slimmers group on Facebook, exclusively for customers. The company complements the plan with online tools such as a weight tracker, weight loss challenges, a calorie guide calculator, a Switch calendar and nutrition tables. It also organises transformation challenges with cash and product prizes; the site mentions a £100,000 giveaway for 2026, with £52,000 in cash and £48,000 in products.

Shipping and coverage

The company ships to the UK, Ireland and the European Union. It offers free shipping on orders over £80.00 or €103.20 for the UK and Ireland, excluding Highlands and Islands. The standard shipping rate is £5.99. According to the site, there are no customs charges for Ireland or Europe and it has warehouses in the UK and Northern Ireland.

Customer service

The support team handles enquiries by phone and email. The company highlights that one of its customer service agents, Dionne, lost six stone (approximately 38 kilograms) with the plan in 2020.