Pure Bio Ltd.

Pure Bio Ltd., British retailer of supplements and natural products

Pure Bio Ltd. is a UK-based company dedicated to the sale of nutritional supplements, personal care products and creams, as well as orthomolecular, herbal and homeopathic test kits and support materials for professionals. Its catalogue is organised around categories such as nutritional supplements, Pure Bio own-label products, creams, organic candles, organic toiletries, sports and rehabilitation products, and books and posters.

Nutritional supplements catalogue

The supplement range covers a wide variety of health areas: adrenal support, allergies, amino acids, antioxidants, bioflavonoids, bone and joint health, botanical extracts, brain and memory, children's formulas, detox and liver health, energy, essential fatty acids, gastrointestinal function, genitourinary system, glucose metabolism, heart and cardiovascular health, culinary herbs, hormone support, immune, inflammation, men's health, minerals, multiple formulas, pre and probiotics, speciality formulas, sports, superfoods, vision, vitamins and women's health.

Among the brands distributed are Viridian, Golden Greens Organic and Alfa Omega, in addition to the Pure Bio own line. The company presents itself as an authorised stockist of Viridian, a brand of ethical supplements, and offers the possibility of ordering products from this brand that are not in the catalogue.

Toiletries, creams and other items

The catalogue includes organic toiletries such as bubble bath, conditioner, deodorant, gift sets, hand and body products, lip balm, men's range, shampoo, shower gel, skin care, soap and handwash, sun lotions and toothpaste. It also sells creams, organic candles, footwear and gift vouchers redeemable against any product, available in denominations of £5, £10 and £20.

New products and launches

The company has recently announced the launch of several products: ViridiKid Baby Vitamin Drops from Viridian Nutrition, presented as the first preservative-free baby drops on the UK market, with vitamins A, C and D and suitable for vegetarians and vegans; Taurine 60 capsules from Pure Bio, a sulphur-containing amino acid free from gluten, soy and dairy; Pantothenic Acid (vitamin B5) 60 capsules, free from gluten, lactose and soy and suitable for vegetarians and vegans; and Saccharomyces Boulardii, a probiotic in capsules with 10 billion viable organisms per capsule, shelf-stable and resistant to antibiotics.

Awards and testimonials

Pure Bio Ltd. presents itself as the winner of the Southern Enterprise Awards for Best Nationwide Nutritional Supplements Supplier 2025, adding to the awards obtained in 2022 and 2023 as Best Nationwide Hypoallergenic Nutritional Supplements Distributor. The company collects customer testimonials that highlight the quality of the products, the packaging, the speed of response and the ease of navigation of the website.

Environmental commitment and professional support

Since November 2019, the company has used an alternative paper bubble wrap, made from 100% recycled paper and fully recyclable, as part of its commitment to environmental sustainability. In addition, it has a specific area for professionals that includes registration, support materials, sample kits and seminars, and offers a directory to find practitioners in various countries.