Afro Health

Afro Health, nutritional supplements formulated for Black health

Afro Health is a UK-based company that markets Afro Health® Daily Greens, a vegan powdered drink presented as a daily nutritional supplement. The brand claims that its formulation has been developed specifically for the health needs of Black people, based on the premise that Black people represent less than 5% of clinical research participants. The product is sold through its website, with free UK delivery and a 60-day money-back guarantee.

A formula created with advice from healthcare professionals

The company states that the product has been co-created by nutrition experts. Among the professionals involved in selecting ingredients and dosages are Sonia Morris, registered nutritionist; Samara Chienye, PhD in Pharmaceutical Sciences; Obi Okeke, medical doctor; Christabel Akinola, pharmacist; and Abundance Temile, pharmacist. According to the website, these experts chose the components and amounts based on their professional experience and available research.

Composition and nutrients of Daily Greens

Afro Health® Daily Greens is presented as a comprehensive formula that combines vitamins, minerals, organic greens, plant-based ingredients, prebiotics, probiotics and digestive enzymes in a single daily dose. The company details the following groups of components:

• Vitamins and minerals: 23 essential vitamins and minerals, including vitamin A, B1, B2, B3, B5, B6, B7 (biotin), B9, B12, C, D3, E, K2, calcium, chromium, copper, iodine, iron, magnesium, manganese, molybdenum, selenium and zinc.
• Organic greens blend: organic barley, organic kale, organic spinach, organic spirulina and organic wheatgrass.
• Plant and grain blend: alfalfa grass, green tea and oat bran.
• Functional nutritional blend: betaine, choline and PABA.
• Probiotics: Bifidobacterium longum and Lactobacillus plantarum.
• Prebiotics: inulin and soluble oligofructose fibre from sugar beet.
• Digestive enzymes: DigeZyme®.

The company states that the product contains no adaptogens, fillers, preservatives, sugar or caffeine. It is sweetened with stevia and flavoured with apple and kiwi. Allergen information indicates the presence of barley, oat bran and wheatgrass. The product is Halal certified and has a food hygiene rating of 5.

Claimed benefits

According to the company's description, the formula is designed to contribute to various aspects of daily health:

• Energy: vitamin B12, iron and B vitamins help normal energy-yielding metabolism and reduce tiredness and fatigue.
• Immune system: vitamin C, vitamin D3, zinc and selenium contribute to the normal function of the immune system.
• Gut health: prebiotics, probiotics and DigeZyme® digestive enzymes support the daily gut health routine.
• Skin, hair and nails: biotin, zinc, selenium and vitamin C contribute to the maintenance of normal skin, hair and nails.

How to use and available options

The company indicates that one scoop (10 g) should be mixed with 250-300 ml of cold water, shaken well and consumed. Each pouch contains 30 servings. The product is offered in three purchase options: a one-time purchase of one pouch for £69, a monthly subscription with a first delivery of £29 and renewals at £49 per month, or a 60-day foundation kit with two pouches for £89 (regular price £138). This kit includes a health and fitness tracker and an Afro Health® bottle. The monthly subscription also includes a bottle worth £15 and a guide with a 30-day tracker booklet. The company offers free UK delivery and a 60-day money-back guarantee, applicable after completing 60 days of daily use.

Target audience and positioning

The brand targets professionals, parents and athletes looking for a daily supplement. The website includes testimonials from customers in sectors such as accounting, estate agency, executive direction and authorship, describing effects such as increased energy, focus and replacement of other supplements. Afro Health is presented as an alternative to conventional supplements, which, according to its argument, were not designed with Black people in mind.