Kiddies Kingdom

Kiddies Kingdom, online nursery retail with a showroom in Dewsbury

Kiddies Kingdom is a British retailer specialising in nursery and baby equipment that operates primarily online. Its catalogue brings together more than 9,000 products from 200 leading brands, according to information on its own website, and ranges from pushchairs and car seats to furniture, feeding, care, clothing and toys. The company presents itself as a sector benchmark in the UK and states it has served more than one million customers.

Catalogue: pushchairs, car seats and furniture

The range is organised into major areas. In pushchairs it includes strollers, travel systems and bundles, twin and tandem models, compact fold, umbrella fold, three-wheel or all-terrain options, lightweight and cabin-approved pushchairs, as well as accessories such as footmuffs, carry cots, rain covers, parasols, adapters, seat liners and travel bags.

The car seat section is divided by age groups: from newborns up to 15 months, from 15 months to 7 years, from 4 to 12 years and every-stage models. It also offers lie-flat seats, extended rear-facing seats, rotating seats, Isofix seats, i-Size seats and accessories such as Isofix bases, protectors, organisers and car mirrors.

In nursery and furniture there are cots, cotbeds, Moses baskets, bedside cribs, furniture sets, wardrobes, changing units, shelves, toy boxes, travel cots, nursing and rocking chairs, along with mattresses and a wide range of bedding by category and size.

Feeding, care and safety

The feeding section includes highchairs and booster seats, weaning accessories, tableware, food processors and food storage, as well as everything needed for bottle feeding and breastfeeding, such as sterilisers, bottle warmers and milk prep machines.

The care and safety area covers bathing, changing, baby health and home safety. It includes baby baths, bath seats and supports, bath toys, grooming kits, potties and toilet training, nappy bins, changing stations and changing mats, baby monitors, safety gates, bed guards and child thermometers. It also has a maternity section with maternity clothing, pregnancy pillows and carriers and slings.

Clothing, toys and gifts

The store offers maternity clothing and baby clothing organised by age, from premature to 12 months plus. In toys and gifts it includes baby entertainers, bouncers, swings and rockers, walkers, playgyms and activity centres, toys for babies and toddlers, dolls, toy prams and baskets, outdoor toys, balance bikes, tricycles, scooters, electric ride-ons and a selection of gifts for baby showers, newborns and gift hampers.

Brands and shopping benefits

Among the leading brands it sells are Bugaboo, Cybex, Maxi Cosi, iCandy, Silver Cross, Peg Perego, Britax, Nuna and Joie. The company states it checks its prices daily to offer the lowest, and offers free delivery over £50, 365-day returns, same-day dispatch for orders placed before 3pm, one-hour delivery time slots and the option to rearrange delivery by SMS. It also accepts buy now, pay later and takes PayPal, Apple Pay, Visa, Mastercard, American Express, Maestro and Klarna.

Showroom and customer service

In addition to online sales, Kiddies Kingdom has a showroom in Dewsbury, West Yorkshire, which the website describes as the largest in Yorkshire and with a floor area of 9,000 square feet, where appointments can be booked. The company states it has been established for over 35 years and has a 50,000 square foot distribution centre. Telephone support is available Monday to Friday, from 10:00 to 14:00.

Location and contact

Kiddies Kingdom Ltd, 4th Floor Savile Mills, Mill Street East, Dewsbury, West Yorkshire, WF12 9BD, UK · Phone: 01924 439049 · Hours: Mon-Fri 10am-2pm