Haine & Smith Opticians

Independent family opticians in the south west of England

Haine & Smith Opticians is an independent, family-run optical firm providing personalised eyecare across Wiltshire, Gloucestershire and Oxfordshire. The company presents itself as a trusted name in local eyecare and traces its origins to 1975, when it opened its first practice; in 2026 the firm celebrated half a century of service.

Its approach is built on qualified staff, advanced technology and personalised care for every age and stage of life, with the stated aim of making looking after your eyes simple and reassuring. The firm operates as a partnership, Haine & Smith Partnership LLP, under the trading name Haine & Smith Opticians.

Clinical and eyecare services

The company's range of services covers eye examinations, contact lenses, children's eyecare, corporate eyecare, hearing care and the monitoring of various eye conditions. The firm also offers sight tests and audiology services within its consultation offering.

• Eye examinations
• Contact lenses
• Children's eyecare
• Corporate eyecare
• Hearing care
• Eye conditions

Frames and lenses: an independent selection

As an independent optician, the company states that it freely chooses the brands and lenses that best suit each customer, which translates into stylish frames, flexible options and non-standardised solutions. Its frame range includes timeless designs and bolder statement pieces, as well as specialist frames designed for safety, sport and individual needs. The selection is organised into own-brand frames, favourite frames, sunglasses and a children's frame line.

A network of practices across the south and west

The firm maintains a network of practices spread across several locations, including Amesbury, Calne, Chippenham, Cirencester, Corsham, Devizes, Faringdon, Highworth, Malmesbury, Marlborough, Melksham, Pewsey, Royal Wootton Bassett, Tetbury, Trowbridge, Warminster, Westbury and Wroughton, plus two sites in Swindon (Gorse Hill and Regent Street). Each practice has its own contact email.

Customer care and recent activity

The company describes its way of working as a process in which it listens, explains and takes its time, and notes that it supports customers from the eye examination through to choosing their glasses. The testimonials on its website highlight the thoroughness of the examinations, the clear explanation of symptoms and the care shown to older people or those with reduced mobility, as well as the resolution of issues with frames and lenses.

In its news section, the firm publishes content on seasonal eyecare, children's eye tests ahead of the school year and protection against sun exposure. The company also keeps vacancies open to recruit staff and provides information on guarantees and promotions.