Pauls Cycles

Pauls Cycles, bike and e-bike specialist in Dereham

Pauls Cycles is a bike shop based in Dereham, in the English county of Norfolk. Its range focuses on bikes and electric bikes from brands such as Cube, Giant, Trek, BMC, Cannondale, Haibike, Lapierre, Mondraker, Norco, Ridley, Rocky Mountain, R Raymon, Ghost, GT Bicycles, Liv, MMR, Orange Bikes and Whyte, among others. The company presents itself as one of the UK's leading bike specialists and combines online sales with the service of a specialist shop.

Bike range by type and by rider

The range is organised by bike type and by rider profile. By type it includes mountain bikes, electric bikes, gravel bikes, road bikes and hybrid bikes. By rider, it distinguishes between models for men, for women and for children and young riders, with kids' sizes of 20, 24 and 26 inches. In the electric section you can find electric mountain bikes, hybrid e-bikes and step-through e-bikes, as well as specific versions for men and for women.

Brands and components

As well as bike brands, the shop stocks accessories and components from names such as Acid, Birzman, Dyedbro, Ergon, HT Components, MET Helmets, Muc-Off, NS Bikes, O'Neal, Oxford Products, Park Tool, Peaty's Products, Quoc, Scott, Shimano and Stans NoTubes. The accessories range covers helmets, lights, bottles and cages, locks and security, mudguards and fenders, tech accessories and bike storage. For maintenance it offers tools, lubricants and grease, bike pumps, cleaning kits and frame protection. It also has bags and luggage (backpacks, saddle, bar and frame bags, pannier bags and pannier racks), cycling clothing and footwear, gloves and mitts, and a wide range of components: handlebars, grips, bar tape, headsets and stems, pedals and cleats, saddles and seatposts, tyres and tubes, tubeless kits and wheels, as well as drivetrain (cassettes and freewheels, chains, chainrings, chainsets and cranksets, derailleurs and groupsets).

Deals and clearance

The company presents itself as a specialist in end-of-season bikes and clearance deals, with discounts that, according to its own communication, can reach 50% or more. The site shows a clearance and sale section covering mountain bikes, electric bikes, road and gravel bikes, hybrid bikes, kids' bikes and women's models, as well as accessories, components and tools. Among the highlights in the range are models from BMC, Cube, Raymon, Norco, Ridley and MMR with reduced prices.

Services for cyclists

Pauls Cycles offers UK-wide delivery, workshop services, the Cycle to Work scheme, a warranty portal, Click & Collect, Klarna finance and returns management. It also maintains a blog and advice hub with buying guides, size guides and assembly instructions, as well as a specific guide to electric bikes with FAQs.

Customer service and reviews

The shop has a customer service team and a workshop service. Its presentation highlights more than 4,000 five-star reviews and an excellent TrustScore on review platforms. The company defines itself as a business of serious bikes, recognised brands and competitive value, aimed at helping customers spend less time shopping and more time riding.

Location and contact

Unit A, 13 Yaxham Road, Dereham, Norfolk NR19 1HB · Email: info@paulscycles.co.uk