Balfe's Bikes

Balfe's Bikes: a network of bike shops in London and the South East of England

Balfe's Bikes is a chain of twelve bike shops across London and the South East of England. The company combines online sales with its network of physical stores, and includes workshop service at each of its shops. Its catalogue covers bikes, components, clothing and accessories from brands such as Trek, Specialized, Giant, Scott, Brompton, Liv, Cube, Marin, Mondraker, Ridgeback, Genesis, Tern and S-Works, among others.

Bikes: types, models and brands

The bike range is organised by type and by model. By type, the shop sells electric bikes, road bikes, mountain bikes, gravel bikes, hybrid bikes, kids' bikes, folding bikes and bike frames. Within electric bikes it distinguishes between hybrid and city bikes, mountain bikes, road bikes, gravel bikes, folding bikes and cargo bikes. In mountain bikes it separates full suspension from hardtail.

The catalogue includes specific models such as Giant Defy, Giant Propel, Liv Avail, Liv Enviliv, Scott Addict, Scott Scale, Specialized Aethos 2, Specialized Diverge 4, Specialized Tarmac SL9, Trek Checkpoint, Trek Domane Gen 5, Trek Madone Gen 8 and Trek Marlin. In electric bikes there are Brompton Electric Bikes, Mondraker Scree, Mondraker Zendit, Specialized Creo 2, Specialized Turbo Levo 4, Specialized Vado, Tern Electric Cargo Bikes, Trek Domane+, Trek Fuel+ and Trek Rail+. The shop also advertises bikes from the 2026 and 2027 model years, as well as ex-display and ex-demo units.

Clothing, footwear and protection

The equipment section includes cycling clothing for men, women and children, with specific categories for road, mountain, gravel and adventure, and commuter use. Clothing is sold from brands such as Castelli, Endura, Fox Racing, Madison, Rapha, Ride Concepts and Troy Lee Designs, as well as footwear from Bontrager, Crankbrothers, Fizik, Giro, Shimano, Sidi and Specialized. The helmets and protection section covers road, aero, MTB, full face, urban, time trial and kids' helmets, along with knee, shin, elbow and forearm, chest and back protection, and glasses and goggles.

Components, accessories and tools

The shop offers drivetrain components (groupsets, chainsets and cranks, cassettes, derailleurs, shifters, chains, chain rings, bottom brackets, cables and power meters), brakes and controls, handlebars, stems, headsets, handlebar tape and grips, wheels and tyres, pedals, saddles, seatposts, forks and shocks, and spare parts for folding and electric bikes. Component brands include Bontrager, Continental, DMR, DT Swiss, Hope Technology, Pirelli, RockShox, Schwalbe, Shimano, Specialized, SRAM, Vittoria and Zipp.

Accessories include lighting (front lights, rear lights, helmet lights, e-bike lights, dynamo lights and mounts), training and navigation electronics (GPS units, headphones, phone mounts, smart watches and trainers), nutrition, security and storage (D-locks, cable locks and chain locks, anchors), luggage and transport (bags, boxes, bike racks, backpacks, handlebar bags, saddle bags, frame bags, Brompton bags and panniers), bottles and bottle cages, mudguards, electric inflators, pumps, child seats, trailers and bells. Accessory brands include Abus, Exposure Lights, Garmin, Hiplok, Kryptonite, Lezyne, Magene, Ortlieb, Quad Lock, Restrap, Shokz, Styrkr, Topeak and Wahoo.

The tools and maintenance area covers workshop tools, workstands, Allen, Torx and socket keys, bottom bracket tools, cable cutters, chain tools, cassette and chain tools, multi-tools, spanners, bike pumps, hand pumps, floor pumps, suspension pumps and CO2, puncture repair, pressure gauges, cleaning and lubrication, chain wax, degreasers, brushes, bike protection and tubeless products (repair, sealant, tape and valves). The brands mentioned in this section are Feedback Sports, Gtechniq, Muc-Off, Orange Seal, Park Tool, Peaty's, Silca, Stan's NoTubes and Topeak.

Workshop service, bike fitting and test rides

Balfe's Bikes provides workshop service at its twelve shops and allows you to book an appointment for maintenance. It offers home collection for servicing, Shimano crank inspection and cycling accident management services (CAMS). It also carries out bike fitting at its Gatwick showroom and has mobile bike fitters. The company offers demo bike and test ride trials, and includes Trek Project One among its options.

Buying, finance and cycle to work schemes

The shop allows online and in-store purchases, with free Click & Collect and personal bike delivery. It offers 0% finance for up to 24 months (subject to terms and credit approval) and accepts cycle to work schemes such as Cyclescheme, Green Commute Initiative, GoGeta, Bike 2 Work Scheme, Cycle 2 Work, Cycleplus, DashRides and Vivup, with advertised savings of 25% to 39%. It also has a customer rewards programme and accepts used bikes as part exchange (Trade In).

Promotions and buying guides

The site shows promotions on bikes and equipment, including up to 55% off Scott MTBs, up to 38% off Giant road bikes, up to 30% off Trek Madone Gen 8, up to 16% off Specialized road bikes, up to 35% off Mondraker and Trek electric bikes, up to 50% off electric hybrid bikes, up to 47% off Trek Fuel EXe, up to 34% off Mondraker Scree S 600, up to 20% off Specialized Vado, up to 77% off Bontrager Circuit Wavecell helmets, up to 80% off Scott La Mokka Plus MIPS, up to 28% off full face helmets, up to 50% off Bell helmets, up to 22% off tyre and sealant bundles, up to 20% off Pirelli tyres and up to 40% off groupsets. The shop also publishes guides on bike sizing, choosing a road bike, types of mountain bike, road bike tyres, locks, lights, electric bike safety and comparisons between lightweight and full-power models.

Store network

The company operates twelve shops in London and the South East of England, with stores in Chiswick, Dulwich, Fulham, Gatwick, Hackney, Islington, Kingston, Notting Hill, Reigate, Streatham, Sutton and Waterloo. The Gatwick showroom is used for the bike fitting service.

Locations and premises

Chiswick store: W4 1PU

Dulwich store: SE22 9AX

Fulham store: SW6 5NT

Gatwick store: RH10 9TZ

Hackney store: E8 3RD

Islington store: N1 2SA

Kingston store: KT2 5EE

Notting Hill store: W2 5RU

Reigate store: RH2 7AQ

Streatham store: SW2 4UB

Sutton store: SM1 1LU

Waterloo store: SE1 8LL