Ultimate Juice

Ultimate Juice: e-liquids and vaping based in Coventry

Ultimate Juice is a British company dedicated to selling vaping products that opened its doors in Coventry in 2016. Its online catalogue brings together e-liquids, devices, coils, pods and accessories, with a range that the company itself describes as aimed at covering the needs of different vaping styles.

E-liquid and flavour catalogue

The company states it has developed over 500 unique vape flavours. Its range includes nicotine salts, shortfills, 50/50 liquids and freebase, as well as concentrates and DIY mixing kits. Among the flavour categories shown on the site are berries, tropical fruits, desserts and bakery, chocolate and sweets, menthol and drinks, among many others.

The e-liquid catalogue is presented organised by profiles such as blueberry, cherry, grape, lemon, raspberry, strawberry, cereal, cheesecake, biscuits, donuts, waffles, bubblegum, caramel, ice cream, jam, chocolate, sorbet and a long list of individual flavours that exceeds one hundred.

Devices, coils and accessories

In addition to liquids, Ultimate Juice sells a wide variety of hardware: vape kits, pod devices, MTL (mouth to lung) tanks, RDTL (restricted direct to lung) and DTL (direct to lung) tanks, coils and pods, replacement atomisers, batteries, drip tips, tool kits, o-rings and merchandise. The site also includes a section for advanced vaping products and another for discontinued products.

Brands and new arrivals

The shop stocks brands such as Aromaxy, Five O, Frooti Tooti Salts, Ultimate E-Liquid, Blossom, Ultimate E-Liquid Villains, Soda King, Lost Mary, Oreco, Dovpo, Vaporesso, Ultimate Puff, Yalla Yalla and Ultimate 5000, among others. At the time of analysis, the site highlighted launches such as the Oreco Comet Pro pod kit, the Lost Mary BM6000 device, the Dovpo Flipside Squonk mod and the Oreco Model Y kit, as well as varying promotions and offers.

Shipping and purchase conditions

The website announces free shipping on all orders over £20, excluding Northern Ireland, the Republic of Ireland and the Highlands. It also states that only people over 18 can buy and warns that e-cigarettes may contain nicotine, an addictive substance.

Loyalty programme and content

Ultimate Juice runs a rewards programme called UJ Rewards, based on accumulating Puff Points, with periodic prize draws among registered customers. The company also maintains a blog with guides, product reviews and news, and has a wholesale section.

Location and contact

Albion Industrial Estate, Unit 12 & 13 Endemere Rd, Coventry, GB · Phone: 0247 666 3697 · Email: info@ultimatejuice.co.uk · Hours: Monday to Friday: 09:00-17:00