Keystone

Keystone, supplier of porcelain and natural stone for architects and contractors

Keystone is a family-run business based in Coventry, in the West Midlands region (United Kingdom), dedicated to supplying porcelain and natural stone tiles for walls and floors. The company presents itself as a trusted supplier for architects, designers and contractors across the UK.

The business was founded over 35 years ago by David, who started out with natural stone and later incorporated the growing range of porcelains. In 2008 the company rebranded as KINORIGO and began offering tile supply and installation. It later revived the KEYSTONE brand and focused exclusively on supplying quality natural stone and porcelain.

Tile and material catalogue

Keystone's offering is organised into several product categories:

• Indoor porcelain tiles.
• Outdoor porcelain tiles.
• Natural stone.
• Accessories, grouts and adhesives.

In terms of finishes, the catalogue includes marble effect, wood effect, geometric, concrete effect, terrazzo effect, slate effect, natural stone effect, 3D and plain. By format, tiles are classified as large format, medium format, small format and mosaic. By type of use, a distinction is made between wall tiles, floor and wall tiles, and mosaics.

Solutions for rooftop and active surfaces

In addition to the general catalogue, Keystone offers specific solutions for rooftop and podium areas, active surfaces and the Porcelain4Tops system. The company also has the SkyFrame system, presented through its own website.

Customer service and technical advice

The company highlights its 30 years of experience in tiles and tiling, and offers expert advice through its Learning Centre. It also organises training sessions under the name "Book a Session: Learn & Breakfast". Customers can request product samples and visit the showroom to select materials with help from the team.

Keystone has a studio collection and showcases real customer projects in its inspiration section.

Two locations in the UK

The company operates from two locations. The Chester showroom and office are in Newton, Frodsham, while the Coventry showroom and warehouse are in Tile Hill. The main office and central warehouse are located in Coventry, where the main contact address is also found.

Track record and family approach

Keystone describes itself as a family business with more than three decades of experience in the sector. The company emphasises its knowledge of the trade and its willingness to support the customer in choosing the right tile, finish and style for each project, as well as in subsequent maintenance with the most appropriate products.

Locations and premises

Chester Showroom /Office: Units 4 & 5, The Hollows, Newton Hollow, Newton, Frodsham WA6 6HY

Coventry Showroom/Warehouse: 204 Duggins Lane, Tile Hill, Coventry, CV4 9GP · Phone: 02476422580 · Email: sales@keystoneco.co.uk