Yogamasti

Yogamasti, eco-friendly yoga clothing in the UK

Yogamasti is a British store specialising in yoga clothing and practice wear for women and men. Its catalogue is organised into four collections — Organic, Practise, Lifestyle and Hand Painted — and combines garments made from organic and sustainable fabrics with items for practice and the spiritual home. The company operates from Coventry, in the West Midlands, and sells mainly online with free UK shipping on orders over £70.

Women's clothing

The women's range includes high-waist trousers and leggings, seamless styles, boot-cut trousers, skirts and capris, loose baggy trousers and harem-style designs. Catalogue references include the Ashtanga Organic Full Length Yoga Leggings, the Shanti Om Organic Seamless, the Bhakti Organic Seamless High Waist, the Balance Seamless Organic and the Anahata Burnout cotton leggings, as well as hand-painted styles such as the Asana Hand Painted. Tops and upper garments include seamless vests with support, long sleeves, camisoles, loose tops and hoodies; examples cited are the Ananda Seamless Bamboo, the Lotus Yoga Vest Top, the Om Seamless, the Namaste Seamless with moisture management, the Chaturanga Bamboo with built-in bra and the Mantra short-sleeve tunic.

Men's clothing

The men's section brings together loose, three-quarter and slim-fit yoga trousers, as well as tank tops, long-sleeve and short-sleeve T-shirts. The catalogue mentions the Men's Chakra Yoga Pants, the 'Yogi' White wide-leg trousers with adjustable waist, the Cool Comfort Organic, the Practice with pockets, the Sacred Tattoo slim-fit, the Lounge barrel-leg with four pockets and the Fishermans. Tops include the Shakti Organic tank, the Om Print, the Mantra in organic cotton, the Calm Comfort in bamboo and organic cotton and the Om Hoodie sweatshirt.

Accessories for practice and home

Beyond clothing, Yogamasti sells yoga mats, blocks, belts, bags and mat carriers, towels and yoga kits. The wellbeing and lifestyle line includes meditation cushions, prayer flags, mala beads, incense and incense holders, Tibetan singing bowls, oil burners, statues and bells, spiritually inspired home decor, hippy-style bags and wallets, as well as spiritual jewellery with gemstones, bracelets, earrings, necklaces and natural perfumes. It also offers products organised by chakra, such as singing bowls, home decor, incense and men's and women's clothing, plus gift vouchers.

Retreats and wholesale

The company organises yoga retreats with information on location, teachers, rooms, villas, dates, food and airport transfers. It also has a wholesale programme aimed at shops and studios, and offers discounts for yoga teachers and 10% off the first order.

Fabrics and product approach

The catalogue descriptions highlight the use of soft, breathable and sustainable fabrics, with garments in organic cotton and bamboo, seamless options and moisture-management fabrics. The designs are presented as suitable for yoga, fitness and meditation as well as everyday wear, with cuts that aim for freedom of movement and comfort.