UK Flooring Direct

UK Flooring Direct, retailer of wood, laminate and vinyl flooring in Coventry

UK Flooring Direct is the trading name of Keswick Flooring Ltd, a company based in Coventry (England) dedicated to selling flooring for the home. Its catalogue is organised into four main product families: real wood, laminate, luxury vinyl and installation accessories. The company operates primarily through its online store, with delivery across the UK, and also has a showroom in Coventry, near junction 3 of the M6 motorway, where orders can be collected.

Real wood: engineered and solid

Within the real wood section, the range distinguishes between engineered wood and solid wood flooring. Products are classified by colour (natural, dark, light, grey and white), by price range per square metre (up to £30, £30 to £40, £40 to £50 and over £50), by laying style (herringbone, plank and multi-strip), by room (kitchen, living room, dining room, hallway, bedroom and conservatory), by thickness (10, 14, 18 and 20 mm) and by finish (oiled or lacquered).

Laminate and luxury vinyl

The laminate range includes filters by colour, price (up to £9.99, £10 to £20, £21 to £30 and over £30 per square metre), style (plank, herringbone, tile, built-in underlay and oak effect), water resistance, room and thickness (7, 8, 10 and 12 mm). Own or distributed brands include Aqualock, Audacity and Series Woods. Luxury vinyl is available in herringbone, plank and tile versions, with stone effect or wood effect finishes, click or gluedown installation systems, built-in underlay option and the Audacity and Spectra brands.

Accessories and installation services

Alongside flooring, the store sells a range of accessories: underlay, installation adhesives, skirting boards, door profiles, ramp and end profiles, and stair nosing, with specific references for laminate, luxury vinyl, engineered wood and solid wood. For fitting, the company states that it works with Checkatrade to connect customers with installers.

Samples, finance and price match

The site highlights several commercial services: free product samples, price matching, interest-free finance and buy now pay later. Finance is offered as a credit broker, not as a lender, and is authorised and regulated by the Financial Conduct Authority (FCA) under registration number 758868. Loans are provided through Zopa Bank Limited, trading as DivideBuy, and PayPal Credit; interest-free agreements of nine months or less are not regulated by the FCA. Credit is available to UK residents aged 18 or 21 and over depending on the lender, subject to affordability criteria. The company also maintains a trade account with specific pricing.

Promotions and featured catalogue

At the time of analysis, the website advertised discounts of up to 40% on selected lines and an extra 15% with code 15OFF, excluding clearance products, ending on 28 September. The catalogue showed, among other references, the Home Choice rustic oak engineered herringbone flooring in 10 mm and 90 mm butterscotch, at £32.99/m²; the 14 mm and 130 mm rustic European oak engineered flooring, natural lacquered, at £46.00/m²; the Spectra acoustic rigid vinyl herringbone oak effect with built-in underlay, at £37.99/m²; and the Audacity 12 mm Homestead Oak laminate with built-in underlay, at £35.99/m².

Company and tax information

Keswick Flooring Ltd, company number 4431986, is VAT registered under number GB511003721 and applies 20% to all prices. The company is registered as a credit broker with the FCA and its registered office is at Unit H1, Pilgrims Walk, Prologis Park, Coventry.

Location and contact

Unit H1 Pilgrims Walk, Prologis Park Coventry, CV6 4QG · Phone: 02476 012 840