Spicy Joes

Spicy Joes, handmade spices and own blends in the United Kingdom

Spicy Joes is an online spice shop that makes its blends by hand in small batches, freshly ground and combined. The company states that it buys and uses only the very best spice and herbs and says its concept is based on freshness: by working in small batches, the customer receives freshly ground flavours. Its range is not limited to heat; according to its presentation, the word "spicy" should not be taken as just meaning "hot", but as the ability to add flavour to dishes.

Blends, whole spices and herbs

The range includes spice blends, whole and ground spices, dried herbs, salts and peppers, chillies and a line of organic liquid herbs. Highlights include Al's Restaurant Style Tikka blend, Tikka Masala, Southern Fried Chicken Mix, Sloppy Joes mix, Gyros and Souvlaki mix, naan bread mix and Garlic Chilli Balti. It also sells Al's Instant Base Mix and a selection of Mr. Vikki's chutneys, sauces and pickles, including King Naga. The catalogue is completed with Indian caramelised red onion marmalade, Italian pasta, tomato sauces, oils and a range of teas, coffees and hot chocolates announced as coming soon.

Formats and presentations

The shop offers essential spices in large 250 g stand-up, resealable pouches, presented as great value. Several blends are sold in 150 g and 250 g formats. Packs include a combo of three blends, a six-pack bundle and a gift box of ten bottles of liquid herbs. A spice dabba with spices included is also offered.

Recognition and production

The company announces it has received a Great Taste One Star award for its Al's Restaurant Style Tikka Blend, an award it attributes to the work of the team and Al. According to its description, its products contain no additives, colourings or preservatives, and its blends are gluten and wheat free and suitable for vegetarians and vegans.

Buying and shipping

The buying process is carried out through an account on the online shop: the customer browses the catalogue, selects products and pays by credit or debit card or by bank transfer. The order is delivered to the door by a fully tracked courier service. The company warns of the importance of providing a correct shipping address and states that it will not be responsible for or replace orders shipped to an incorrect address provided by the customer. Shipping is free by Royal Mail Tracked on all orders over £30.00.

Loyalty and content

Spicy Joes has a points programme called Spice Club: registered members earn points with every order, can redeem them at checkout to get money off and receive 200 points for every friend referred who places an order. The website also includes a recipes section and a blog, Al's Kitchen.