SHO

SHO: customizable reusable bottles, cups and food containers

SHO is a reusable drinkware brand that sells insulated water bottles, coffee cups, food containers and travel cups. Its catalogue is organized into water bottles, coffee cups, food containers, accessories and pet products, and includes a Halloween collection. The company presents itself as a designer of durable, repairable systems, with more than a million customers according to its own communications.

Catalogue products

SHO's offering spans several product lines:

• Water bottles: Calix, Flexi, Guzzler, Kids Bottle, Newt, Original 2.0, Original 2.0 with straw lid, Sports Bottle and XL Tumbler models.
• Coffee cups and travel cups: XL Tumbler and other references in the catalogue.
• Food containers: Food Flask, presented as able to keep meals hot or cold for hours.
• Accessories: lids and add-ons, including the straw lid.
• Pet products: Pet Bowl.

The company describes its products as colourful, stylish and individually customizable. The Guzzler is presented with a leakproof straw lid and a dishwasher-safe finish, aimed at all-day hydration. The Kids Bottle is described as splash-proof, durable and sized for little hands, designed for the school run and children's activities.

Customization and wholesale

SHO offers individual customization of its products and has a wholesale and co-branding line, indicating that it serves both individuals and companies or organizations looking for co-branded reusable drinkware.

Guarantee and customer service

The company declares a lifetime guarantee on its products. Its website includes contact, FAQ, delivery and returns policy, and customer review sections. The support email is support@shoreusable.com.

Shipping and market

SHO operates in the UK market: the site indicates free delivery on all UK orders and free tracked delivery above a spending threshold. The main domain is shoreusable.com and the associated registration is shonline.co.uk.

Editorial content

The brand maintains a blog with articles on caring for and cleaning its products, such as guides to cleaning the Newt bottle or the water bottle, and a Christmas gift guide. It also publishes recipes, such as Katie Smith's Wildflower Fruit drink.