Salons Direct

Salons Direct, wholesale supplier for hair and beauty salons in the UK

Salons Direct presents itself as a leading trade supplier in the UK for hair, beauty and nail salons. Its catalogue brings together over 13,000 products from 300 brands, and includes free next-day delivery on orders over £50. The company serves both industry professionals and students through dedicated trade accounts.

Professional hair colour and leading brands

Hair colour is one of the cornerstones of the catalogue. The store distributes permanent colour from names such as Lotus, Wella Koleston Perfect Me+, L'Oréal Majirel, Matrix SoColor, Goldwell Topchic, Schwarzkopf Igora Royal, Wella Color Xpress, OSMOIKON, L'Oréal Inoa, Wella Illumina, Indola Profession, Redken Color Gel Lacquers and Goldwell Elumen. It also offers semi-permanent and demi-permanent lines such as Redken Shades EQ, Matrix ColorSync, Wella Color Touch, L'Oréal Dialight, L'Oréal Dia Color, Schwarzkopf Igora Vibrance, Crazy Color, Wella Color Fresh, Wella Shinefinity and Goldwell Colorance.

The toner section includes references from Danger Jones, OSMO IKON, Crazy Color, Wella Blondorplex, Schwarzkopf BLONDME and Matrix Tonal Control, as well as colour masks and shampoos. It is completed with bleaches, peroxides and developers, foil and dispensers, hairdressing gloves, tint bowls and brushes, tinting trolleys and stands, and colouring accessories.

Electricals, care and styling

Electrical equipment includes hairdryers, straighteners, multi stylers, curling tools, hood dryers and processors, as well as hair clippers and trimmers. Among the standout brands in this area are Dyson, Olaplex, L'Oréal Professionnel, Color Wow, Redken, Wella Professionals, ghd and Lotus. The best sellers selection includes Dyson Supersonic, Dyson Supersonic r, Olaplex kits, Color Wow Dream Coat, L'Oréal Serie Expert and Schwarzkopf Silhouette.

Care and styling covers shampoos and conditioners, masks and treatments, styling products, hair bonding systems, perming, supplements, curly hair products, extensions and smoothing systems. Also sold are hairdressing brushes and combs, accessories such as gloves, clips, pins and elastics, sprays and bottles, towels, capes, gowns and aprons, training kits and heads, salon stationery, bags and cases, chip and pin devices, and professional extensions with their accessories. There is a specific vegan products category that includes shampoos, conditioners, treatments, styling products and accessories.

Beauty, nails and barbering

The beauty area covers waxing with wax, strips and spatulas, pre and after care, wax heaters and kits, electrolysis, lashes and brows, brow lamination, individual lashes, tanning with solutions and spray machines, skincare, dermaplaning, microneedling, masks and salon essentials such as couch covers, towels, tweezers, hygiene and consumables. Advanced equipment includes beauty machines, lamps and bulbs, facial steamers, sterilisers, hot towel cabinets, hot stone heaters and ear piercing. There is also a permanent make-up section with cartridges, microblades, lip and brow pigments.

The nails category works with brands such as The GelBottle Inc, Glossify, Glitterbels, Lotus, Halo, OPI and Navy Professional. The catalogue includes gel polishes, builder gels, bases and top coats, HEMA free, hard gels, acrylic powders and liquids, tips, glues, toenail reconstruction, prep and removal, acetone, lint free wipes, nail and cuticle treatments, foot spas, manicure and pedicure kits, tools, files and buffers, UV and LED lamps, electric nail drills and dust extractors, as well as nail art with brushes, glitter, stickers and foils.

For barbering, the range includes hair clippers, trimmers, shavers, blades and accessories, men's hairdryers, grooming and styling products, moustache and beard care, shampoos and conditioners, men's colour, skincare, barber scissors —including left-handed, thinning and sets—, pouches and accessories, shaving with pre and after products, brushes and accessories, hot towels and facial steamers, professional razors and blades, waxes and pre and post hair removal care, heaters and accessories, barbering kits, capes and gowns, cutting collars, towels, hygiene, water sprays, neck brushes and combs.

Salon furniture and equipment

Furniture is organised by salon type. For hairdressing, there are chairs, backwash units, basins and plumbing, tinting trolleys and stands, stools and footrests, styling units, hood dryers and processors, accessories and free fabric samples. For beauty, there are couches and chairs, massage tables, trolleys, stools, table and floor lamps, make-up chairs, accessories and mirrors. For nails, there are nail tables, pedicure units and chairs, portable tables, manicure and pedicure stools, UV and LED lamps and accessories. For barbering, there are barber chairs, styling units, wash units, barber poles, reception and accessories. There is also reception furniture, retail displays, storage and dispensing, hot towel cabinets and hot stone heaters, bags and cases. Furniture brands include Lotus, REM, Ayala, Takara Belmont, Glorall, Affinity and Ceriotti.

Services for professionals and students

In addition to sales, Salons Direct provides salon design services, finance and leasing, and has a furniture showroom. It manages key accounts, collaborates with educational centres and offers discounts for hairdressing, beauty, nails and barbering students. It maintains a training centre with content for the four specialities and participates in initiatives such as The Little Princess Trust. The company also develops social content and affiliate programmes.

Customer service and opening hours

The store operates with trade and student accounts, and its opening hours are Monday to Thursday 9:00 to 17:00 and Friday 9:00 to 16:00.

Location and contact

Phone: 0151 670 9200 · Email: sales@salonsdirect.co.uk