Nutricircle

Nutricircle, online healthy and sports nutrition store in the United Kingdom

Nutricircle is an online store with a British domain that sells healthy food and drinks, many of them at a discount off the recommended retail price (RRP). Its approach is based on selling products close to their best-before date, which allows it to offer reduced prices and, according to its own message, help reduce food waste.

Catalogue: protein, snacks and drinks

The range is organised into several product families:

• Protein: protein bars, protein powder and supplements.
• Supplements: pre-workout, creatine, vitamins and amino acids.
• Snacks: healthy snacks, jerky and biltong, and protein snacks.
• Drinks: energy drinks, water, hydration and electrolyte drinks, vitamin and health drinks, and protein drinks.

The catalogue includes products from brands such as Grenade, Snickers, Nutramino, Jack Link's, PHD, Clif, Mars, KIND, CNP, EHP Labs, MyProtein, Optimum Nutrition, Huel, NOCCO, Lucozade, Powerade, Rockstar, Slimfast, Twinings, Holland & Barrett and Science in Sport, among many others.

Featured products and catalogue prices

Among the items shown on the website are Grenade Oreo protein bars (pack of 4 x 60 g, case of 6) at £29.99 compared with an RRP of £41.90; the Snickers protein chocolate bar 47 g (case of 18) at £16.99 compared with £29.70; the Nutramino Chocolate protein shake 250 ml (case of 12) at £9.99 compared with £23.88; Jack Link's original beef jerky 25 g (case of 12) at £11.99 compared with £20.28; PHD 100% Plant Belgian Chocolate vegan protein 1 kg at £8.99 compared with £20.00; the Clif Nut Butter peanut energy bar 50 g (case of 12) at £9.99 compared with £25.00; the Mars protein drink 250 ml (case of 12) at £13.99 compared with £19.99; the KIND Protein Milk Chocolate Latte bar 50 g (case of 12) at £9.99 compared with £15.99; and CNP creatine monohydrate powder 250 g at £7.99 compared with £23.99. The store also listed an EHP Labs x Ghostbusters Oxygreens Daily Greens Ecto Freeze product 261 g (30 servings) at £5.99 compared with £39.95.

The site also shows volume promotions, such as "2 for £30", "2 for £16.99" or "2 for £23.99" offers on certain products.

Shipping and how the store works

Orders placed before 11 pm are dispatched the same day via Royal Mail Tracked 24, a service that aims to deliver the next working day, including Saturdays. The website itself states that this is a delivery aim and not a guarantee, and that timings may vary.

The company says it rigorously quality checks each item to ensure that the products received are safe and deliver results, and it publishes the best-before dates of each product on the product page.

Customer profile and environmental approach

The catalogue includes gluten-free, vegan and vegetarian options, as well as products aimed at sport and wellness. The store's communication links customer savings with the reduction of food waste by selling products with near best-before dates.