Liforme

Liforme, high-performance yoga mats

Liforme is a company dedicated to the design and marketing of yoga mats and related accessories. Its approach focuses on exceptional grip that works for both dry and sweaty hands, the use of planet-friendly materials, and a proprietary alignment system called AlignForMe®. The company presents itself as part of the yoga community and directs its activity toward offering innovative products and thoughtful practice experiences.

Product catalog

Liforme's catalog includes several lines of mats and accessories. Among the mats, models such as the Classic Yoga Mat, the Cosmic Moon Yoga Mat, the Blossoming Lotus Yoga Mat, the Mindful Garden Yoga Mat, the Classic Travel Yoga Mat, the White Magic Yoga Mat, and the Majestic Carpet Yoga Mat stand out. They are offered in various colors, such as black, dusk blue, grey, olive, deep forest green, white, maroon, pink, terracotta, orange, yellow, green, blue, purple, aqua, teal, and red, among others.

In addition to mats, the company sells accessories such as yoga straps, mat cleaner, yoga knee pads, and water bottles. It also offers personalized options and mat bundles.

Technical innovations

Liforme describes several innovations in its products. The GripForMe® top surface is designed to provide revolutionary grip. The alignment design is patented, and the AlignForMe® system aims to facilitate aligned posture during practice. The materials used are non-toxic and PVC-free. The CleanGrip® construction is presented as hygienic.

Shipping and guarantee

The company offers free standard shipping to over 100 countries, with possible minimum order thresholds. Every mat purchased on liforme.com is protected by a money-back guarantee, according to the company itself. The average review rating shown on the site is 4.9 stars.

Social and environmental commitment

Liforme holds B Corp certification and details donation initiatives in areas such as environmental conservation, social justice, and wildlife preservation. Its mentioned partners include Tree-Nation, CleanHub, Yoga Gives Back, Friends of the Earth, and the GLAAD Racial Diversity Fund.

Community and resources for teachers

The company maintains a blog called LiveForMore® and offers resources for yoga teachers and studios, such as teacher discounts, a teacher partner program, a studio referral program, and bulk order discounts. It also has a directory of yoga retreats, teacher training, and events, as well as the possibility of organizing yoga events.

Wholesale

Liforme has a wholesale channel aimed at studios and stores, which includes wholesale application, co-branded mats, and access to a wholesale portal.